BOEHRINGER INGELHEIM | Honest Wolf and Bionic Plus
A NZ story that needs to be told.
A luxury, 100% wool luggage brand and a long-lasting worm control capsule for sheep.
BIONIC PLUS is a long-lasting worm control for sheep - developed here in New Zealand for NZ sheep farms. Honest Wolf, the brainchild of Sam and Sophie Hurley, is a luxury luggage brand made entirely from the wool taken from the Hurley's Central North Island sheep station.
It made sense to combine the two into a BIONIC PLUS promotion showcased by a beautifully filmed video and print campaign that captures the story and essence of both brands and shows how BIONIC PLUS contributes to the Hurleys' success.