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BOEHRINGER INGELHEIM | Honest Wolf and Bionic Plus

A NZ story that needs to be told.

A luxury, 100% wool luggage brand and a long-lasting worm control capsule for sheep. 


BIONIC PLUS is a long-lasting worm control for sheep - developed here in New Zealand for NZ sheep farms. Honest Wolf, the brainchild of Sam and Sophie Hurley, is a luxury luggage brand made entirely from the wool taken from the Hurley's Central North Island sheep station.

The Solution

It made sense to combine the two into a BIONIC PLUS promotion showcased by a beautifully filmed video and print campaign that captures the story and essence of both brands and shows how BIONIC PLUS contributes to the Hurleys' success.

Let's chat.