And it’s an art form that we at Hot Mustard master with confident and fluid strokes of the brush.
Betanol Quattro is an agri-chemical brand from Bayer that has, as its name suggests, four components that make up its composition. What makes it complicated is that it is more of a program than a brand. And to the equation that it is relatively new and unknown.
We launched Betanol Quattro with an integrated micro campaign with a cheeky impact message and plenty for the target market to digest, with online calculators and everything they needed to make an informed decision.