Welcome to Te Pari Country. Te Pari is a New Zealand success story - from humble beginnings to currently exporting Kiwi innovation around the globe. The business has evolved spectacularly and so, the brand needed to reflect this, all the while paying tribute to its heritage.
Pride is a powerful emotion. We created the ‘This is Te Pari country’ sub brand as a way of helping farmers identify with the brand's success (they’re using our technology around the world) and instil the characteristics of toughness, innovation and dependability.