From time to time, companies and brands can be guilty of talking too much and delivering too little. Bayer's products, however, are an exception to the rule. Used and proven year after year, we chose to celebrate the growers' pride and passion for what they do.

Through a regionally targeted campaign using TV and social media, we reminded growers that the Bayer brand understands them and all they strive for, providing a platform for advice and products to help them achieve it.