OUR THOUGHTS

Real Revelations.

Be informed with the latest, enlightened musings, relevant content and invaluable tips from the minds of Hot Mustard's resident creative, marketing, media and digital experts.

Regional Field Days 2025: Key Insights, Trends, and Takeaways for Agri-Marketers.

On the Ground with Rural New Zealand The 2025 Regional Field Days were more than just a showcase of machinery and innovation - they were...

Natalie Allen

May 23 min read

Good news for dairy farmers!

Yesterday Fonterra announced a net profit of $1.168 billion, resulting in a 55 cent dividend payout, the second highest ever! With the...

Natalie Allen

Sep 27, 20241 min read

Performance vs Brand – the battle of the budget is real, especially for B2B marketers.

Yesterday Tracksuit, in partnership with TikTok for Business released a report proving that businesses with a high level of brand...

Natalie Allen

Sep 25, 20241 min read

In today’s fast-paced world of digital, video content isn’t just a trend—it’s a storytelling powerhouse.

From capturing attention is seconds to conveying emotions that resonate, video has the unique ability to bring stories to life like no...

Natalie Allen

Sep 2, 20241 min read

Hot Mustard has featured in the NZ Marketing Magazine.

It's been a while since Hot Mustard has featured in the NZ Marketing Magazine, but with a few fresh faces joining the team, and a...

Natalie Allen

Sep 2, 20241 min read

Fuel your Friday with our top 5 social media tips that will deliver REAL results.

Understand your audience 2 key things to ask to stop the scroll and win their attention: - How can your content add value to their day? -...

Natalie Allen

Jul 25, 20241 min read