Digital Day Out 2025.

This month, some of the brightest minds in marketing gathered in Auckland to discuss what’s next for our industry at the Marketing Association's annual Digital Day Out.

Here are a few of my our takeaways:

• Agentic AI is here – It can act autonomously, without the need for prompts and human intervention. This is going to unlock serious productivity and performance gains for those who adopt early.

  
  

• Zero-click searches are rising – With AI disrupting traditional search, it’s time to rework your web content to stay visible.

  
  

• From MQLs to MQAs – B2B marketers have to shift their mindset from individual leads to marketing qualified accounts for better alignment with sales.

  
  

• Tech stack must-haves – Semrush, Demandbase, 6sense were a few of the names that came up a lot on the day.

  
  

• Humanise LinkedIn – Native creativity is the new currency so turn your team culture into scroll-stopping content. Selfie-style posts are delivering an 11% increase in CTR and Video ads + Lead Gen forms are driving 5x more leads.
  

The next few years are shaping up to be even more disruptive, and exciting - especially for B2B marketers!