Real people. Real partners.
For over 28 years we've spearheaded agri sector marketing for New Zealand and Australia, partnering with and growing some of the regions' most loved agribusiness brands.
Real innovative.
We challenged convention, introducing mainstream marketing techniques to rural brands. We combined a unique blend of rural insights with astute creative, acute strategy and targeted media to become New Zealand's first full-service ag agency. Behind it all is a bunch of real people driven to see ag-brands like yours reach their full potential.
Our Services.
Our team have honed their skills to bring you industry-leading expertise across a range of services.
Our Insight
For over 28 years, we’ve lived and breathed agricultural marketing. Working exclusively with agribusinesses and farmers, we’ve built a deep, practical understanding of the sector — from being on the ground at every national field day since 1997 to hundreds of on-farm visits and farmer interviews.
Strategy
We’ve pioneered and rigorously tested marketing approaches in agriculture, learning what works and what doesn’t, so you can invest with confidence.
By understanding the ever-changing needs and behaviours of your customers, we build a clear, effective and thoroughly relevant marketing strategy aligned with your business goals.
Creative
Creative isn't just a clever headline and visual that gets people to sit up and take notice. It's the way those messages are delivered across multiple touchpoints that makes your brand memorable.
Targeted Media
Tell someone something a hundred times, and they’re one hundred times more likely to believe it. We paint the bigger picture across all channels, from social, digital and eDM's, to radio, print and outdoor.
Digital
Elevate your brand's online presence and drive growth with our data-driven digital marketing strategies. We navigate the complex digital landscape to deliver measurable results that enhance customer engagement, improve customer acquisition and maximise your ROI.
Content
Good content not only stops the scroll, but it can build trust, boost brand awareness and drive action. It's about delivering engaging content consistently across different platforms like blogs, social media, videos, podcasts and emails.
A few brands we’ve worked with...
What our ag partners say about us.
Te Pari has used Hot Mustard for marketing strategy and services including a major brand redevelopment for over 20 years. Hot Mustard has developed a strong understanding of our business and is also in tune with the wider trends within the agricultural industry.
JEREMY BLAMPIED
Global Sales and Marketing Manager, Te Pari Products
Real handy!
What really makes us different is we are your one-stop marketing partner. We have specialists in marketing, creative, social, media and web all under one roof, making it easier than ever to collaborate. It also means we're fully accountable for results!
