We worked with Kauri Park, New Zealand's largest wholesale native and urban landscaping plant nursery, redesigning their website to reflect their brand evolution and enhance the user experience. We developed website content that is more relevant and engaging, and improved the website design so content is easy to navigate and digest.

Another objective of the website improvements was to increase lead generation and provide the sales team with a website that backed their market positioning of being the leader in their industry. We had to move fast so we mapped out an iterative approach where we could implement changes quickly. We integrated the website with their CRM and implemented more opportunities to increase conversion rates.

It is crucial to have accurate data set up behind the website to track user activity and conversions. We carried out an audit of their existing Google Analytics and Tag Manager accounts and added events and tagging to ensure best practices are being followed. We can now run reliable reports to provide insights and recommendations. This includes integrating activity across all channels such as Google AdWords, LinkedIn, Facebook and Instagram so we can effectively measure campaigns and continue to make changes that optimises the customer experience and drives results.