< NIWA XXXXXXXXXX XXXXXXXXXX XXXXXXXXXX. Overview This game simulates a coastal lowland community under climate change. It aims to provide transformative tools that support decision-making and change. futurecoastsaotearoa.niwa.co.nz Need new, original ideas that engage your customers & deliver results? Get in touch with us, we have plenty of bright ideas. LET'S CHAT Thank you. One of our team will be in touch.

< CORSON MAIZE | ‘COME ON OVER’ Come on over and grow with us. Overview A targeted testimonial campaign to convince maize growers not growing Corson Maize seed to ‘come on over' and grow with Corson Maize by sharing the stories and experiences of existing growers. < ALL CASE STUDIES >

< CRV GENETICS Bringing ‘Better cows, better life’ to life. Overview When tasked to develop CRV’s new brand campaign, we wanted to dig deeper into what improved herd genetics means for farmers, beyond the obvious expectations such as increased production. The campaign ‘better cows, better life’ nicely sums up CRV’s core proposition, while portraying emotive benefits through the eyes of their customers. We created a series of videos across the country and tailored the digital media to only promote relevant testimonials in each region. This hyper targeted creative and media approach delivered an exceptional level of brand engagement and campaign longevity. < ALL CASE STUDIES >

< TE PARI BRAND EVOLUTION Garage workshop to global exporter. Overview A family owned, iconic New Zealand business shows impressive organic growth and acquires other iconic NZ brands that risk weakening the parent brand. Te Pari is truly a classic New Zealand rural garage workshop to global exporter story and we are proud to have shared and contributed to almost every stage of their journey. Faced with an ageing brand and a complex brand hierarchy battle with acquired brands, we embarked on an exercise to bring all the brands in line with the parent brand. The depth and breadth of this project encompassed a complete overhaul from logo revision, model convention across all ranges and models, to product design detail. In a ‘tip of the hat’ to one of the world’s greatest brands Apple, we applied a simple product suite approach that is recognisable as distinctly Te Pari, making Te Pari one of the most successful brands in New Zealand agriculture today. Through our understanding of the Australian market we’ve helped them to grow their footprint there - as well as other markets globally including the US. < ALL CASE STUDIES >

Set out your strategic direction with Hot Mustard's marketing expertise. Connect effectively with your target market and drive results. STRATEGY Real effective. Like any journey, direction matters. And to have direction, a plan is essential. ENQUIRE Set out your strategic direction and connect with your target market. Formulating a foolproof plan is essential for any organisation. We can help you create a marketing strategy that delivers real results to achieve your business goals. Whether it's short-term sales drivers or long-term brand building, we have the breadth of experience to steer you in the right direction. Meet your marketing team. Our strategic planning experts are an extension of your team. Natalie Allen "Customers should be at the heart of every marketing decision." Having experience both client and agency side, Nat brings the 'savvy' to Hot Mustard's offering. With almost 20 years of marketing experience, Nat can help create a customer-centric marketing plan that delivers measurable results. LINKEDIN CALL NATALIE Paul Bell "Marketing is simple once you understand the business opportunity." To complement Natalie's 'savvy', Paul's extensive and intuitive business experience brings the 'canny' to the equation. Strategic problem solving is Paul's secret weapon, with both tactical and long-term solutions to any marketing challenge. LINKEDIN CALL PAUL STRATEGY SERVICES We offer real help with... Business Strategy From one-on-one consults to team workshops, we work with you to develop tools for your sales team and customers. Brand Workshops We work to identify your unique selling points before channelling this into a brand package. VIEW PACKAGES Digital Consultancy We can help you work out how digital and social media fits into your marketing mix. Marketing Workshops Getting our teams together can go a long way in assisting you to generate new marketing initiatives and key sales messages. Marketing Plans We'll create a marketing plan, including key marketing activities broken down month by month and with a budget. Customer Personas We can help you understand your customers better to ensure your marketing strategy connects in a meaningful way. BRAND PACKAGES After a fixed price for a brand workshop? Make brand building easy to understand and accessible - all in one neat package. VIEW PACKAGES Brand Refresh New Brand Brand Strategy Enquire CTA Strip Ready to create a marketing plan that will have measurable results? Get in touch to learn more about how we can help you make a plan for your business. Choose an option LET'S CHAT Thank you. One of our team will be in touch.

Hot Mustard - A marketing and digital agency with a difference. Read our Privacy Policy. Privacy Policy Introduction Hot Mustard Communications Ltd (referred to as ‘we’, ‘us’, ‘our’) complies with the New Zealand Privacy Act 2020 (the Act) when dealing with personal information. Personal information is information about an identifiable individual (a natural person). We help our clients to advertise and market their products and services, whether by print, mail, email or on websites. As a business, we are committed protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling of personal information and processing personal information at all times in accordance with applicable privacy and data protection laws. This privacy policy sets out how we will collect, use, disclose and protect your personal information when you use our website ( www.hotmustard.co.nz ). This policy does not limit or exclude any of your rights under the Act. If you wish to seek further information on the Act, see www.privacy.org.nz . Who do we collect your personal information from? We collect personal information about you from: you, when you provide that personal information to us, including via our website and any related service, through any registration or subscription process, through any contact with us (e.g. telephone call or email), or when you use our services third parties where you have authorised this or the information is publicly available If possible, we will collect personal information from you directly. How we use your personal information? Except where required by law, we only use the personal information you provide for the following purposes: to market our services to you, including contacting you electronically, for example, by text or email for this purpose to deliver the specific information or services you have requested. For example, if you have requested further information on our services through our website to respond to communications from you, for example if you have submitted an enquiry or complaint through our website to improve the services and products that we provide to you to conduct research and statistical analysis (on an anonymised basis) to protect and/or enforce our legal rights and interests, including defending any claim We will only use the email address or phone number you provide to us to respond to that request. Without your express consent, we will not use your contact details for any other purpose. How we store your personal information? We are committed to ensuring your personal information is kept secure and confidential and not kept for longer than is necessary for the purpose they were processed. When your personal information is no longer necessary, it will be deleted. Disclosing your personal information We do not sell or rent any personal information about you to any third party. We may disclose your personal information to: another company within our group Including The Sales App Centre and Diamond Media any business that supports our services, including any person that hosts or maintains any underlying IT system or data centre that we use to provide the website or other services and products A business that supports our services and products may be located outside New Zealand. This may mean your personal information is held and processed outside New Zealand. Protecting your personal information We will take reasonable steps to keep your personal information safe from loss, unauthorised activity, disclosure or other misuse. Accessing and correcting your personal information Subject to certain grounds for refusal set out in the Act, you have the right to access your readily retrievable personal information that we hold and to request a correction to your personal information. Before you exercise this right, we will need evidence to confirm that you are the individual to whom the personal information relates. In respect of a request for correction, if we think the correction is reasonable and we are reasonably able to change the personal information, we will make the correction. If we do not make the correction, we will take reasonable steps to note on the personal information that you requested the correction. If you want to exercise either of the above rights, email us at pbell@hotmustard.co.nz . Your email should provide evidence of who you are and set out the details of your request (e.g. the personal information, or the correction, that you are requesting). Internet Use While we take reasonable steps to maintain secure internet connections, if you provide us with personal information over the internet, the provision of that information is at your own risk. If you follow a link on our website to another site, the owner of that site will have its own privacy policy relating to your personal information. We suggest you review that site’s privacy policy before you provide personal information. Cookies We use cookies (an alphanumeric identifier that we transfer to your computer’s hard drive so that we can recognise your browser) to monitor your use of our website. We may use the information generated by cookies to: track traffic patterns to, from and on our website, measure how you use our website so it can be updated and improved, help display advertising to the appropriate users, and provide you with services or offers which we believe are relevant to you Should you choose to disable or block our cookies you can do this through your browser. Most browsers allow you to manage your cookie preferences from the browser settings. More information on how Google uses cookies and how to opt out of targeted advertising . Contacting Us If you have any questions about this privacy policy, our privacy practices, or if you would like to request access to, or correction of, your personal information, you can contact us at pbell@hotmustard.co.nz .

< ALLIED MEDICAL BRAND TOOLBOX People helping people. Overview Allied Medical is a unique company. Not simply because of their dedication to import, distribute and sell some of the world's best mobility and rehabilitation technology but also due to their radically compassionate company culture. Founded on the same passion and empathy that motivates their core business objectives, Allied Medical's customer experience is driven by a genuine desire to add value to people's lives. Going to inspiring lengths to do this, we believe it's a story that needs to be told through an equally empathetic, caring tone. < ALL CASE STUDIES >

< NIWA WEATHER The weather and climate for Aotearoa/New Zealand Overview The NIWA Weather website was outdated and in need of a design refresh. NIWA works closely with the Department of Conservation (DOC), and as part of their collaboration were looking to design and develop a new section of the website, that provided weather forecast information for New Zealand's National Parks and Recreation areas. The website needed user-friendly map interaction and intuitive search. It also needed to present different and complex weather data in a simple, easy-to-understand way. The solution: Collaborating with the NIWA scientists and developers, the Hum team worked through the full website user experience and user journeys. They demonstrated the design concepts in our design prototype tool and consulted throughout the build process. The designs included all aspects of the weather and forecast information, included designing weather and hazard icons and creating a full library of design assets for the NIWA developers to pull from. The result is a well thought through, well designed, easy to navigate website with seamless transition from desktop to mobile. Check out the Tongariro Crossing website page as an example. < ALL CASE STUDIES >

< PINEHURST SCHOOL Preparing our kids to take their place in a global world. Overview As borders and boundaries diminish, opportunities for future leaders are growing. Schools that grasp the significance of this are set to produce these leaders. Pinehurst School is one such school. Its contemporary, open-minded and engaging approach to education, alongside a staggering array of subjects, form the first steps in a child’s educational journey. But academic achievement is one thing, having a sense of identity and belonging is another, with Pinehurst excelling at this to produce confident and secure young people. 'Which school for my child?' For most parents, this is a daunting decision. With school enrolments becoming an increasingly competitive business, educational institutions have had to adapt to an evermore corporate world. With this in mind, Pinehurst's inspiring story needed to be told - in a commercial, yet heartfelt way. < ALL CASE STUDIES >

At Hot Mustard, our people are approachable, available, and easy-to-deal-with. Meet the team that makes our solutions real. OUR PEOPLE Real help. Approachable, available and easy to deal with. MEET OUR PEOPLE WHO ARE WE? We are authentic. We are genuine. We are all about personal interaction. We love to meet our customers face-to-face. There's no location too remote - we'll come to your workplace anywhere in New Zealand. We don't hesitate to pick up the phone or jump on a video call. We're genuine, all-round good sorts who love what we do and do what we say. We challenge the status quo. We are innovators. Our highly skilled and experienced team bring their passion and insights to the table to create industry-leading solutions for our clients. It’s our collaborative approach that defines our way of working. This, combined with the skill and mobility of our people, is what will get your creative, marketing and digital projects to the next level. We are constantly developing new ways of working, to meet the demands of an ever-changing world. We like to do good work. We also like balance. With offices in a beach-side suburb, we make the most of lunch time walks on the beach. We value all staff having a free carpark and we appreciate the coffee, fruit boxes and cakes! We travel the world bringing back fresh ideas, we prioritise our families, and with an average tenure of 12 years, we genuinely like each others company! OUR TEAM Real people are at the heart of what we do . MANAGING DIRECTOR Paul Bell Phone Mail PRODUCTION DIRECTOR Nickie Miles Phone Mail CREATIVE DIRECTOR Jayson Houghton GROUP ACCOUNT DIRECTOR Natalie Allen Phone Mail ACCOUNT DIRECTOR Annette Nortje Phone Mail SENIOR ACCOUNT MANAGER Laura van Orton Phone Mail ART DIRECTOR / DESIGNER Kirsten Tierney STUDIO MANAGER / DESIGNER Kelsey Soar DESIGNER Rowan Berger SENIOR PROJECT MANAGER Jolene Hellund Phone Mail FINANCIAL CONTROLLER Warwick Everall FINANCIAL CONTROLLER Olivia Yang Let's chat. We're a friendly group of real people, who love to talk all things marketing & creative. CONTACT US

< KAURI PARK - WEB The power of UI/UX design in transforming user experiences. Overview We worked with Kauri Park, New Zealand's largest wholesale native and urban landscaping plant nursery, redesigning their website to reflect their brand evolution and enhance the user experience. We developed website content that is more relevant and engaging, and improved the website design so content is easy to navigate and digest. Another objective of the website improvements was to increase lead generation and provide the sales team with a website that backed their market positioning of being the leader in their industry. We had to move fast so we mapped out an iterative approach where we could implement changes quickly. We integrated the website with their CRM and implemented more opportunities to increase conversion rates. It is crucial to have accurate data set up behind the website to track user activity and conversions. We carried out an audit of their existing Google Analytics and Tag Manager accounts and added events and tagging to ensure best practices are being followed. We can now run reliable reports to provide insights and recommendations. This includes integrating activity across all channels such as Google AdWords, LinkedIn, Facebook and Instagram so we can effectively measure campaigns and continue to make changes that optimises the customer experience and drives results. https://www.kauripark.com/ < ALL CASE STUDIES >

< MY COASTAL FUTURES A NIWA serious climate change game to engage and educate. Overview The My Coastal Futures game was developed to help people understand climate change impacts and start thinking about how they might adapt. It provides players with the experience of making decisions about their coastal property as the sea level rises. The game is targeted at players 10 years and above. It is intended to be used in schools as an education tool to create engagement and activate students imagination and think of different futures. The game will also be used by the public at events relating to climate change and in places like art galleries. The game needed a look that would appeal to a cross section of NZ society and we needed to create a user experience that is friendly, fun, interactive and engaging. Experience the game here: https://mycoastalfutures.niwa.co.nz The Solution The Hum creative, design and UX team created a look that is uniquely 'kiwiana' and recognises our deep affection for our foreshore treasures. The design illustrations and style creates a memorable, emotional connection to the game and its overall objectives. It enhances users’ awareness of what is at stake and what could be lost through sea level changes. Working with our technical partner, Geo AR Games, we developed a user-friendly interface. We also introduced a ‘facilitator’, our black-backed gull, Pita, to guide the user through the game fundamentals.The ‘facilitator’ is an opportunity to enhance the overall objectives by developing a character that becomes a‘spokesperson’ for the game. This then provides a platform for marketing or collateral ‘outside’ of the game itself to promote awareness around the game. https://mycoastalfutures.niwa.co.nz/ < ALL CASE STUDIES >