< PINEHURST SCHOOL Preparing our kids to take their place in a global world. Overview As borders and boundaries diminish, opportunities for future leaders are growing. Schools that grasp the significance of this are set to produce these leaders. Pinehurst School is one such school. Its contemporary, open-minded and engaging approach to education, alongside a staggering array of subjects, form the first steps in a child’s educational journey. But academic achievement is one thing, having a sense of identity and belonging is another, with Pinehurst excelling at this to produce confident and secure young people. 'Which school for my child?' For most parents, this is a daunting decision. With school enrolments becoming an increasingly competitive business, educational institutions have had to adapt to an evermore corporate world. With this in mind, Pinehurst's inspiring story needed to be told - in a commercial, yet heartfelt way. < ALL CASE STUDIES >

< KAURI PARK - WEB The power of UI/UX design in transforming user experiences. Overview We worked with Kauri Park, New Zealand's largest wholesale native and urban landscaping plant nursery, redesigning their website to reflect their brand evolution and enhance the user experience. We developed website content that is more relevant and engaging, and improved the website design so content is easy to navigate and digest. Another objective of the website improvements was to increase lead generation and provide the sales team with a website that backed their market positioning of being the leader in their industry. We had to move fast so we mapped out an iterative approach where we could implement changes quickly. We integrated the website with their CRM and implemented more opportunities to increase conversion rates. It is crucial to have accurate data set up behind the website to track user activity and conversions. We carried out an audit of their existing Google Analytics and Tag Manager accounts and added events and tagging to ensure best practices are being followed. We can now run reliable reports to provide insights and recommendations. This includes integrating activity across all channels such as Google AdWords, LinkedIn, Facebook and Instagram so we can effectively measure campaigns and continue to make changes that optimises the customer experience and drives results. https://www.kauripark.com/ < ALL CASE STUDIES >

COMMUNITY SUPPORT Real heros. We donate a lot of time to Rotary that results in helping raise money for some great causes. Rotary North Harbour. Nickie joined Rotary to give back to the community and is very passionate about any initiatives that support youth. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque molestie, dui tempus mattis volutpat, nisl libero semper arcu, eu dictum purus ligula ut libero. Donec sit amet ex diam. Nulla facilisi. Aliquam efficitur leo vel suscipit pulvinar. Curabitur in ligula condimentum, ultrices turpis nec, iaculis nulla. Ut tortor ligula, varius id mi vel, mattis ultrices tortor. Vivamus rutrum volutpat lectus, nec ultrices augue luctus id. Vestibulum hendrerit neque sapien, eget pulvinar risus imperdiet non. Quisque tincidunt fermentum velit, sit amet aliquet enim auctor vitae. Nulla id metus sagittis, sollicitudin lacus ac, facilisis ipsum. Cras quis nisl ultricies dolor pretium faucibus in ut mauris. rotarynorthharbour.org.nz PROJECTS 10 PRODUCTION HOURS 80 MONEY RASIED $350k Kids with Arthritis New Zealand. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque molestie, dui tempus mattis volutpat, nisl libero semper arcu, eu dictum purus ligula ut libero. Donec sit amet ex diam. Nulla facilisi. Aliquam efficitur leo vel suscipit pulvinar. Curabitur in ligula condimentum, ultrices turpis nec, iaculis nulla. Ut tortor ligula, varius id mi vel, mattis ultrices tortor. Vivamus rutrum volutpat lectus, nec ultrices augue luctus id. Vestibulum hendrerit neque sapien, eget pulvinar risus imperdiet non. Quisque tincidunt fermentum velit, sit amet aliquet enim auctor vitae. Nulla id metus sagittis, sollicitudin lacus ac, facilisis ipsum. Cras quis nisl ultricies dolor pretium faucibus in ut mauris. kidswitharthritis.org.nz

BRAND WORKSHOP PACKAGES Real direction. Tangible, transparent and totally collaborative, our brand packages have been designed to help you on your journey. ENQUIRE We're making our brand workshops more accessible for businesses like yours. Maybe your business grew organically, without much intentional investment. Perhaps you acquired other companies or merged businesses, leaving a mix of brand values and identities. Whatever factors might be holding your business back, we can help pave the way forward with a range of services, bundled to suit your budget and brand needs. Our Brand Workshop Packages When it comes to making brand or marketing changes there is nothing like a workshop session to ensure that everyone is on the same page and heading in the right direction. Designed for businesses with multiple stakeholders who need alignment and clarity on the best way forward. Brand R efresh Tailored to businesses with brands that have become outdated, or the hierarchy is confused. We’ll help you remain relevant in a changing market with a revitalised brand image and recommendations on how to simplify or refresh your brands to appeal to your ideal target audiences. PACKAGE INCLUDES: 1–2-hour discovery workshop Design and marketing refresh Brand hierarchy recommendations Creative messaging recommendations Brand book expressing new brand refresh with marketing examples New Brand This workshop helps simplify and clarify the development of a new brand for a business, product or service. It is a deep dive into your strategic positioning, establishing your identity and visual look and feel, with a delivery of a full suite of assets for internal and external communications. PACKAGE INCLUDES: 1–2-hour discovery workshop Name and visual identity recommendations Logo design Brand guidelines Brand book expressing new brand refresh with marketing examples Brand Strategy Ideal for existing brands ready to embark on the next stage of growth. We'll review your current brand assets and messaging, define your target audience and develop new ideas to express your brand across a full suite of marketing channels. PACKAGE INCLUDES: 1–2-hour workshop Existing brand and competitor review Marketing recommendations with tactical examples How it works Our Brand Workshops are open, collaborative and some even say, enjoyable. It's a journey of discovery or, for others, re-discovery. PART ONE The Workshop Our brand workshops begin with an up-to-three-hour, in-house workshop with your team. This is where we learn about your business, its structure, target markets and ambitions. We look at your mission, vision statements and objectives. If you don’t have these yet, we develop them alongside you. We audit your current brand look to determine if a ‘refresh’ is required. PART TWO The Brand Book From there, we go on to develop core values, key sales messages and a strategic direction for your brand before presenting this back to you in the form of your very own tailored ‘Brand book’. Taking your brand on a journey, we delineate every step so you can see the progression from your core values through to how we will express them internally and externally. Remember - a ‘brand’ is an expression of what your business stands for. At every available opportunity, your customers ought to know what those values are. WHAT OUR CLIENTS ARE SAYING ABOUT US Real results. Hot Mustard were a true partner in the development of our modernised brand positioning, identity and guidelines. Their genuine passion for our business was evident from day one, and we greatly appreciated the collaborative way in which they worked, making sure our voice was heard and our business needs were met. Our team have implemented the new brand identity successfully into all parts of our business, showing how well the team at Hot Mustard listened to our requirements and created a sustainable brand that we are immensely proud of. KATIE NOBLE Managing Director, Allied Medical Let’s start your new brand journey Get in touch to learn more about how we can help ignite your brand. LET'S CHAT Thank you. One of our team will be in touch.

PACKAGES Real value. A cost effective approach. ENQUIRE We've packaged up our key services to make them more accessible, and digestible. Brand Workshop Packages We're making our brand workshops more accessible for businesses like yours. Our Brand Workshops are open, collaborative and some even say, enjoyable. It's a journey of discovery or, for others, re-discovery. Brand Refresh New Brand Brand Strategy BRAND PACKAGES Content Packages Visual content is a great way to capture attention and engage visitors. High quality video and still image packages shot at the same time can give you up to three years’ worth of brand content; and it’s more affordable than you think. Content Audit Starter Package Growth Package CONTENT PACKAGES Web Packages We look after your website so you can look after your business. Our web packages are design to make your job easy. We can offer a light design refresh to your existing website, or fully fledge new website design and development. Website Refresh Web Rebuild Website Audit WEB PACKAGES Enquire CTA Strip Ready for a more cost effective approach? We can help. Get in touch to discuss our package options. Choose an option LET'S CHAT Thank you. One of our team will be in touch.

OUR PEOPLE Real help. Approachable, available and easy to deal with. MEET OUR PEOPLE WHO ARE WE? We are authentic. We are genuine. We are all about personal interaction. We love to meet our customers face-to-face. There's no location too remote - we'll come to your workplace anywhere in New Zealand. We don't hesitate to pick up the phone or jump on a video call. We're genuine, all-round good sorts who love what we do and do what we say. We challenge the status quo. We are innovators. Our highly skilled and experienced team bring their passion and insights to the table to create industry-leading solutions for our clients. It’s our collaborative approach that defines our way of working. This, combined with the skill and mobility of our people, is what will get your creative, marketing and digital projects to the next level. We are constantly developing new ways of working, to meet the demands of an ever-changing world. We like to do good work. We also like balance. With offices in a beach-side suburb, we make the most of lunch time walks on the beach. We value all staff having a free carpark and we appreciate the coffee, fruit boxes and cakes! We travel the world bringing back fresh ideas, we prioritise our families, and with an average tenure of 12 years, we genuinely like each others company! OUR TEAM Real people are at the heart of what we do . MANAGING DIRECTOR Paul Bell Phone Mail PRODUCTION DIRECTOR Nickie Miles Phone Mail CREATIVE DIRECTOR Jayson Houghton GROUP ACCOUNT DIRECTOR Natalie Allen Phone Mail ACCOUNT DIRECTOR Annette Nortje Phone Mail SENIOR PROJECT MANAGER Jolene Hellund Phone Mail ART DIRECTOR / DESIGNER Kirsten Tierney STUDIO MANAGER / DESIGNER Kelsey Soar DESIGNER Rowan Berger UX/UI LEAD DESIGNER Rose Shield FINANCIAL CONTROLLER Warwick Everall Let's chat. We're a friendly group of real people, who love to talk all things marketing & creative. CONTACT US

ABOUT US Real convenience. We are a small but highly specialised team developing new ways of working to meet the demands of an ever-changing world. ENQUIRE WHAT DO WE OFFER? One building. Multiple specialties. What sets us apart is that we have dedicated specialists in strategy, creative, content, media and digital all under one roof. Sister businesses Diamond Media and Hum Interactive make it easier than ever for collaboration to maximise efficiency and deliver consistency across all touchpoints. It also means we’re fully accountable and can optimise campaign performance quickly. We are in it for our clients, not ourselves. We believe successful outcomes start with sound and mutually-beneficial working relationships. We take the time to understand your business, your goals, and the KPI’s that matter to you, so we can add tangible value. We don’t care about winning ad awards - we care about delivering measurable results that drive business growth, and make our clients look good. We’ve been around for 27 years. Our values haven’t changed. Paul and Nickie started Hot Mustard in 1997 and very quickly earned the reputation of NZ’s leading agri-marketing experts. While our work has expanded into various industries over the years, the way we work hasn’t changed. We’re reliable, transparent, down to earth, and always go the extra mile for our clients. We’re a passionate bunch. And productive too. We love what we do. And it shows in our work. Being passionate might get us out of bed in the morning – but experience, capability, talent, insight and discipline deliver results. We have handpicked a highly skilled team of specialists who are experts in their chosen fields but aren’t afraid to roll up their sleeves and get stuck in to get the job done. We work hard. MEET OUR TEAM CLIENT TESTIMONIALS Real results. Having worked with Hot Mustard over a decade ago, we recently re-appointed them to help re-align our brand positioning to better reflect our commercial offering. It's important that we partner with an agency who listen, and have an integral understanding of our business and sales strategy. We are impressed with the way the team at Hot Mustard has elevated our marketing and communications to the next level, creating engaging content that has improved the way we connect with our customers. Their service is second to none and their ability to analyse results, measure campaigns and provide ongoing insights and recommendations helps us make data driven decisions while staying customer-centric. TERRY WEARMOUTH Marketing Director What sets us apart? No commitment. We work with brands on a project by project basis. That means no agency contracts for you and more variety for us, it's a win win. How can we help? LET'S CHAT Thank you. One of our team will be in touch.

Privacy Policy Introduction Hot Mustard Communications Ltd (referred to as ‘we’, ‘us’, ‘our’) complies with the New Zealand Privacy Act 2020 (the Act) when dealing with personal information. Personal information is information about an identifiable individual (a natural person). We help our clients to advertise and market their products and services, whether by print, mail, email or on websites. As a business, we are committed protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling of personal information and processing personal information at all times in accordance with applicable privacy and data protection laws. This privacy policy sets out how we will collect, use, disclose and protect your personal information when you use our website ( www.hotmustard.co.nz ). This policy does not limit or exclude any of your rights under the Act. If you wish to seek further information on the Act, see www.privacy.org.nz . Who do we collect your personal information from? We collect personal information about you from: you, when you provide that personal information to us, including via our website and any related service, through any registration or subscription process, through any contact with us (e.g. telephone call or email), or when you use our services third parties where you have authorised this or the information is publicly available If possible, we will collect personal information from you directly. How we use your personal information? Except where required by law, we only use the personal information you provide for the following purposes: to market our services to you, including contacting you electronically, for example, by text or email for this purpose to deliver the specific information or services you have requested. For example, if you have requested further information on our services through our website to respond to communications from you, for example if you have submitted an enquiry or complaint through our website to improve the services and products that we provide to you to conduct research and statistical analysis (on an anonymised basis) to protect and/or enforce our legal rights and interests, including defending any claim We will only use the email address or phone number you provide to us to respond to that request. Without your express consent, we will not use your contact details for any other purpose. How we store your personal information? We are committed to ensuring your personal information is kept secure and confidential and not kept for longer than is necessary for the purpose they were processed. When your personal information is no longer necessary, it will be deleted. Disclosing your personal information We do not sell or rent any personal information about you to any third party. We may disclose your personal information to: another company within our group Including The Sales App Centre and Diamond Media any business that supports our services, including any person that hosts or maintains any underlying IT system or data centre that we use to provide the website or other services and products A business that supports our services and products may be located outside New Zealand. This may mean your personal information is held and processed outside New Zealand. Protecting your personal information We will take reasonable steps to keep your personal information safe from loss, unauthorised activity, disclosure or other misuse. Accessing and correcting your personal information Subject to certain grounds for refusal set out in the Act, you have the right to access your readily retrievable personal information that we hold and to request a correction to your personal information. Before you exercise this right, we will need evidence to confirm that you are the individual to whom the personal information relates. In respect of a request for correction, if we think the correction is reasonable and we are reasonably able to change the personal information, we will make the correction. If we do not make the correction, we will take reasonable steps to note on the personal information that you requested the correction. If you want to exercise either of the above rights, email us at pbell@hotmustard.co.nz . Your email should provide evidence of who you are and set out the details of your request (e.g. the personal information, or the correction, that you are requesting). Internet Use While we take reasonable steps to maintain secure internet connections, if you provide us with personal information over the internet, the provision of that information is at your own risk. If you follow a link on our website to another site, the owner of that site will have its own privacy policy relating to your personal information. We suggest you review that site’s privacy policy before you provide personal information. Cookies We use cookies (an alphanumeric identifier that we transfer to your computer’s hard drive so that we can recognise your browser) to monitor your use of our website. We may use the information generated by cookies to: track traffic patterns to, from and on our website, measure how you use our website so it can be updated and improved, help display advertising to the appropriate users, and provide you with services or offers which we believe are relevant to you Should you choose to disable or block our cookies you can do this through your browser. Most browsers allow you to manage your cookie preferences from the browser settings. More information on how Google uses cookies and how to opt out of targeted advertising . Contacting Us If you have any questions about this privacy policy, our privacy practices, or if you would like to request access to, or correction of, your personal information, you can contact us at pbell@hotmustard.co.nz .

Ready to schedule your next marketing planning workshop? LET'S CHAT Thank you. One of our team wll be in touch.

< ASK LIBBY - FARM IQ A complete, contemporary campaign. Overview As marketers, it's our job to cut through false stereotypes using relatable, targeted campaigns. In agriculture, one such stereotype is of a middle-aged, male-dominated industry. And yet, the representation of young women vs. young men within agricultural graduates is now fairly even, with evermore smart, experienced and progressive women asserting themselves in the industry. This is what FarmIQ were out to prove. Placing an emphasis on modern technology, Farm IQ is a respected farm management software developer keen to overcome that perennial software engagement problem - ease of use. Cue Libby, their Dairying Business Development Manager, who also just so happens to be a young, talented woman running a farm with her partner. In other words, the perfect fit to show users via live webinars how they can best benefit from the software. And, more to the point, the face of an integrated web coaching campaign, designed to drive people to register and to watch. < ALL CASE STUDIES >

< ALLIED MEDICAL BRAND TOOLBOX People helping people. Overview Allied Medical is a unique company. Not simply because of their dedication to import, distribute and sell some of the world's best mobility and rehabilitation technology but also due to their radically compassionate company culture. Founded on the same passion and empathy that motivates their core business objectives, Allied Medical's customer experience is driven by a genuine desire to add value to people's lives. Going to inspiring lengths to do this, we believe it's a story that needs to be told through an equally empathetic, caring tone. < ALL CASE STUDIES >

< TURF DAYS PGG Wrightson Turf Brand Development. Overview The two-day event was an opportunity for the trade, associated with all aspects of the turf sector, to present their businesses and offerings to a wide section of the New Zealand turf market. Attendees from the golf, council, stadia, bowls, landscape and the general amenity turf market were invited to come together for a hands-on experience with new technologies. The Hot Mustard team created the event logo and collateral from pins to promotional banners to event bags and documentation design. We also created a website to attract exhibitors, showcase event speakers and provide a booking system for workshops and demonstrations. < ALL CASE STUDIES >