The Good Planet on-farm experience is full of energy and fun, but the brand online didn’t yet reflect what families discovered in person. We set out to bridge that gap by resetting the brand with new creative messaging, developing a clear value proposition and bringing the experience to life on social media.

Through fresh photography and videography, a structured content strategy and ongoing management, we created a more consistent and engaging presence. By optimising their social activity through the peak season, we improved engagement, click-through-rates and reach, helping build recognition in market and positioning Good Planet as more than just a day out, but as Auckland’s go-to family destination.