Overview

Spring is the most critical retail period for Kings Plant Barn. We were tasked with concepting a new spring creative platform for the brand; refining the retail design elements and developing a brand content pillar that could easily be adapted to multiple media. Understanding that weather plays an important part in customers’ decisions to shop for plants, we leveraged the innovative technology in OOH billboards to display a weather-specific message and related it to the experience of visiting a Kings garden centre. This campaign positioned Kings as more than just a place to buy plants – it became a spring destination.