An integrated email and marketing campaign for Love Food Hate Waste New Zealand.

Overview

Love Food Hate Waste NZ wanted to create a new way to engage their audience and motivate real behaviour change around household food waste. Together, we developed Beat the Bin, a three-week email challenge designed to help Kiwis build practical habits that reduce waste at home.

We developed and delivered the full campaign, from the Beat the Bin challenge concept and creative through to email development, automation and the supporting digital marketing activity. By bringing strategy, content and delivery together, we created a cohesive experience that drove sign-ups, encouraged participation and made behaviour change feel achievable for everyday households.