Livewell is an immersive retail environment powered by Allied Medical, created to make assistive technology accessible, approachable, and easy to experience. Designed for people of all ages and stages, it invites customers to try, understand, and confidently purchase products that support independent living. We were engaged to develop a distinctive brand that aligns with Allied Medical’s established online brand, values, and credibility.

 

Our guiding concept, ‘Grab onto life’, reframes assistive technology not as a symbol of limitation, but as an enabler of freedom, dignity, and independence. The idea resonates beyond older adults, speaking equally to adult children supporting loved ones, as well as people of any age navigating injury, recovery, or long-term disability.

 

The resulting brand mark features custom ligatures inspired by the ergonomic curves of grab rails, walking sticks, and hand grips. These considered details subtly reference real-world assistive aids, creating a tactile, inclusive, and a bold retail-ready visual language.