Recognised as NZ’s leading driveline manufacturer since 1963, Beatty’s have a well-established brand and reputation in market. We were challenged to position the business for global growth, resulting in a new product and category hierarchy, and the development of a sustainable and scalable marketing plan. Leveraging the hyper targeting capabilities of digital channels including Google Display, Social Media, SEM and eDM’s, we created a cohesive suite of assets tailored to specific industries and regions delivering a measurable increase in lead generations in both local and global markets.