When considering a utility machine for general yard work or moving feed most farmers will purchase another tractor. The JCB SERIES III Loadall is a telehandler that is fit-for-purpose.

We dropped off a brand new JCB SERIES III to a farmer and contractor who were in the market for another machine and filmed them using the JCB to capture their reaction in an engaging, doco style video format. The campaign featured video, online and print.