Set out your strategic direction with Hot Mustard's marketing expertise. Connect effectively with your target market and drive results. STRATEGY Real effective. Like any journey, direction matters. And to have direction, a plan is essential. ENQUIRE Set out your strategic direction and connect with your target market. Formulating a foolproof plan is essential for any organisation. We can help you create a marketing strategy that delivers real results to achieve your business goals. Whether it's short-term sales drivers or long-term brand building, we have the breadth of experience to steer you in the right direction. Meet your marketing team. Our strategic planning experts are an extension of your team. Natalie Allen "Customers should be at the heart of every marketing decision." Having experience both client and agency side, Nat brings the 'savvy' to Hot Mustard's offering. With almost 20 years of marketing experience, Nat can help create a customer-centric marketing plan that delivers measurable results. LINKEDIN CALL NATALIE Paul Bell "Marketing is simple once you understand the business opportunity." To complement Natalie's 'savvy', Paul's extensive and intuitive business experience brings the 'canny' to the equation. Strategic problem solving is Paul's secret weapon, with both tactical and long-term solutions to any marketing challenge. LINKEDIN CALL PAUL STRATEGY SERVICES We offer real help with... Business Strategy From one-on-one consults to team workshops, we work with you to develop tools for your sales team and customers. Brand Workshops We work to identify your unique selling points before channelling this into a brand package. VIEW PACKAGES Digital Consultancy We can help you work out how digital and social media fits into your marketing mix. Marketing Workshops Getting our teams together can go a long way in assisting you to generate new marketing initiatives and key sales messages. Marketing Plans We'll create a marketing plan, including key marketing activities broken down month by month and with a budget. Customer Personas We can help you understand your customers better to ensure your marketing strategy connects in a meaningful way. BRAND PACKAGES After a fixed price for a brand workshop? Make brand building easy to understand and accessible - all in one neat package. VIEW PACKAGES Brand Refresh New Brand Brand Strategy Enquire CTA Strip Ready to create a marketing plan that will have measurable results? Get in touch to learn more about how we can help you make a plan for your business. Choose an option LET'S CHAT Thank you. One of our team will be in touch.

< ALLIED MEDICAL WEBSITE Real solutions that provide a better quality of life. Overview We have been working with Allied Medical since 2016 when we partnered together to reignite their brand. Since then, they have grown into one of New Zealand's largest suppliers of medical solutions that truly make a significant difference to the quality of peoples' lives. We embarked on a new website design and build project at the end of 2023. Our role was to provide design and UX consultation working with the Shopify development team end-to-end. Allied Medical needed a website that was easy to navigate, and accessibility and usability was paramount. The site needed to be modern and promote products in a way that enhances the online shopping experience. The website also needed to service both B2B and B2C customers in multiple markets, and Shopify proved to be the ideal website solution. We are extremely proud of the finished website which went live in May 2024. https://alliedmedical.co.nz/ < ALL CASE STUDIES >

Video and stills packages shot at the same time can give you up to three years’ worth of brand content. CONTENT PACKAGES Real storytelling. Video and stills packages shot at the same time can give you up to three years’ worth of brand content. ENQUIRE Content is king. From increasing engagement with your existing customers, to building awareness with a new audience, quality content can make all the difference in making your brand recognisable, relatable and a true representation of your values. Ideal for businesses who want to improve online visibility, search engine rankings, or better position their brand as an industry leader, our Content Packages can be customised to build a library of content that can last for years. Our Content Packages Whether it’s a one-off audit with creative recommendations to inspire your internal team, or a 12-month plan with all content created and managed by us, we can tailor a content plan to suit the needs your needs. Content Audit Tailored to businesses looking to enhance audience engagement, we review all existing content across various platforms. We offer insights into content performance and alignment with business goals, enabling you to optimise your marketing for better results and alignment with your long-term marketing objectives. PACKAGE INCLUDES: Review of existing content: social media, website, emails, marketing Competitor analysis & market insights Stakeholder presentation with key findings & recommendations Starter Package New to market or want to reach a new audience? We’ll bring your brand to life by creating content that drives engagement and leads. This package will give you enough content to get started for your first 3 months. Creative messaging & content ideas ½ day photo & video shoot 3 months’ worth of content for video, social, email & web Growth Package Ideal for established businesses looking to strengthen their market presence, this package is designed to enhance your existing brand, product, or service. We create impactful content that drives engagement and generates leads, supporting your long-term growth strategy. PACKAGE INCLUDES: Creative messaging & content ideas 1–2-day photo & video shoot 12 months’ worth of content for video, social, email & web 12-month marketing plan & budget recommendations PACKAGE INCLUDES: LATEST VIDEO CAMPAIGN - CLIENT: KAURI PARK VIEW RECENT WORK Let's chat about content creation. We're a friendly group of real people, who love to produce real content which connects with customers. LET'S CHAT Thank you. One of our team will be in touch.

Explore Hot Mustard's packages tailored for branding, creative, content, marketing, and web. Simplified solutions for your business needs. PACKAGES Real value. A cost effective approach. ENQUIRE We've packaged up our key services to make them more accessible, and digestible. Brand Workshop Packages We're making our brand workshops more accessible for businesses like yours. Our Brand Workshops are open, collaborative and some even say, enjoyable. It's a journey of discovery or, for others, re-discovery. Brand Refresh New Brand Brand Strategy BRAND PACKAGES Content Packages Visual content is a great way to capture attention and engage visitors. High quality video and still image packages shot at the same time can give you up to three years’ worth of brand content; and it’s more affordable than you think. Content Audit Starter Package Growth Package CONTENT PACKAGES Web Packages We look after your website so you can look after your business. Our web packages are design to make your job easy. We can offer a light design refresh to your existing website, or fully fledge new website design and development. Website Refresh Web Rebuild Website Audit WEB PACKAGES Enquire CTA Strip Ready for a more cost effective approach? We can help. Get in touch to discuss our package options. Choose an option LET'S CHAT Thank you. One of our team will be in touch.

< NIWA WEATHER The weather and climate for Aotearoa/New Zealand Overview The NIWA Weather website was outdated and in need of a design refresh. NIWA works closely with the Department of Conservation (DOC), and as part of their collaboration were looking to design and develop a new section of the website, that provided weather forecast information for New Zealand's National Parks and Recreation areas. The website needed user-friendly map interaction and intuitive search. It also needed to present different and complex weather data in a simple, easy-to-understand way. The solution: Collaborating with the NIWA scientists and developers, the Hum team worked through the full website user experience and user journeys. They demonstrated the design concepts in our design prototype tool and consulted throughout the build process. The designs included all aspects of the weather and forecast information, included designing weather and hazard icons and creating a full library of design assets for the NIWA developers to pull from. The result is a well thought through, well designed, easy to navigate website with seamless transition from desktop to mobile. Check out the Tongariro Crossing website page as an example. < ALL CASE STUDIES >

< NORTH CANTERBURY VET CLINICS Creatures and their owners, great and small. Overview Typically, a vet clinic is simply a place to treat sick and injured animals. North Canterbury Vets, a collection of region-wide vet centres, offer more - much more. Not willing to just be ‘the ambulance at the bottom of the cliff’, NCVs provide education, programmes and health advice for their customers both in town and country. But what's central to NCVs' service is careful attention to any emotional impact, striving to keep the human element in mind through a warm, sincere and professional offering. We wanted to ensure North Canterbury Vets properly expressed themselves and their offering through key selling messages and photography, capturing the essence of their brand. < ALL CASE STUDIES >

We're simply taking creative out of the overall agency mix and offering it on its own as a package. CREATIVE PACKAGES Real ideas. We're simply taking creative out of the overall agency mix and offering it on its own as a package. ENQUIRE We can resolve your tricky marketing dilemma with an idea. In a nutshell we often see clients reluctant to engage agencies for creative, based on a misunderstanding of what 'creative' actually is - fearing the cost associated with the design and production that comes with it. W ith our packages we're demystifying this process by deconstructing the agency model and offering creative on it's own. Implementing subsequent design and production is then up to you - there's no obligation to use us, although of course we can help you with the entire process. Our Creative Packages CLIENT TESTIMONIALS Real results. Te Pari has used Hot Mustard for marketing strategy and services including a major brand redevelopment for over 20 years. Hot Mustard has developed a strong understanding of our business and is also in tune with the wider trends within the agricultural industry. JEREMY BLAMPIED Global Sales and Marketing Manager, Te Pari Products Press Only Ideal for if you have been running the same press ad for a long time or your key selling points have changed. PRESS ONLY INCLUDES: Creative and strategic thinking around what you want to achieve A hand scamp concept visual of a press ad Presentation to share with key stakeholders ENQUIRE NOW Social Only Ideal for brands looking for an attention grabbing idea for a specific social media campaign. SOCIAL ONLY INCLUDES: Creative and strategic thinking around what you want to achieve Hand scamp concept visuals of a Facebook ad, content and landing page Presentation to share with key stakeholders ENQUIRE NOW Full Campaign For businesses looking to communicate a specific message across multiple advertising mediums. FULL CAMPAIGN INCLUDES: Creative and strategic thinking around what you want to achieve Hand scamp concept visuals of a Facebook ad, content and landing page Presentation to share with key stakeholders ENQUIRE NOW Let's chat. We're a friendly group of real people, who love to talk all things marketing & creative. CONTACT US

< NIWA TOWNSHIP FLOOD CHALLENGE NIWA Township Flood Challenge game. Overview < ALL CASE STUDIES >

We deliver clear, effective and relevant marketing to drive measurable results for your business. MARKETING PACKAGES Real relevance. We deliver clear, effective and relevant marketing to drive measurable results for your business. ENQUIRE We are an extension of your marketing team. Whether you have a full in-house marketing team, or are a business owner wearing multiple hats, we have years of experience in building marketing solutions tailored to your business needs. Our most popular service offerings are conveniently packaged, to make it easy to take your marketing to the next level. Packages can include a combination of services to meet your unique requirements. Our Marketing Packages WHAT OUR CLIENTS ARE SAYING ABOUT US Real results. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. PAUL FITZPATRICK Head of Animal Health NZ / Head of Ruminant Business ANZ Customer Insights We take a deep dive into your existing data and gather customer feedback help identify key insights to keep your business one step ahead. PACKAGE INCLUDES: Existing data analysis (CRM, Google Analytics, Meta audiences, competitor review) Customer survey to existing database One-on-one customer interviews ENQUIRE NOW Strategic Plan Ideal for businesses with a small inhouse marketing team, we can help turn your business goals to an actionable marketing strategy. PACKAGE INCLUDES: Discovery workshop with key stakeholders Strategic marketing presentation Tactical plan including creative and media recommendations ENQUIRE NOW Campaigns Tailored for businesses that want a brand or retail presence during peak periods, we create powerful marketing campaigns that get results. PACKAGE INCLUDES: Creative concept Design and artwork execution Media strategy, implementation and reporting ENQUIRE NOW Let's chat. We're a friendly group of real people, who love to talk all things marketing & creative. CONTACT US

< HAKU KINGFISH New Zealand's beautiful and sustainable kaimoana. Overview The Haku Kingfish website, (previously known as Ruakaka Kingfish), was built to showcase the work being carried out at the Northland Marine Research Centre at Bream Bay. The purpose of the website is to tell the Haku Kingfish story, which has a focus on sustainability and food quality. The website has a darker design palette intended to reflect the waters and habitat of the Haku Kingfish. The key messaging conveys the appeal to consumers seeking high quality food with a low environmental footprint. The website also includes chef endorsements, restaurant listings and links to the major distributor’s website site, Lee Fish. https://www.haku.nz/ < ALL CASE STUDIES >

< AGRICOM Technical products with a human story. Overview Farmers purchase seed. They plant the seed and it grows. Stock eat the fodder and convert it to energy, producing gains. Gains result in profit... if only it were so simple. Take into account climate, soil, feed and farm type, regional geographic variations, and individual farmer objectives and you have a complex equation relying on the knowledge, skill and passion of an expert. It is from this technical support alone that the seed can be turned into something of real value. Agricom’s not-so-secret weapon? The people behind the seed and the difference they bring. < ALL CASE STUDIES >

Real people. Real engagement. Real results. We're here to level up your brand's presence and leave a lasting impression. Ready to schedule your next marketing planning workshop? LET'S CHAT Thank you. One of our team wll be in touch.