< CLAAS HARVEST CENTRE | JCB How good is a JCB SERIES III Telehandler? Overview When considering a utility machine for general yard work or moving feed most farmers will purchase another tractor. The JCB SERIES III Loadall is a telehandler that is fit-for-purpose. We dropped off a brand new JCB SERIES III to a farmer and contractor who were in the market for another machine and filmed them using the JCB to capture their reaction in an engaging, doco style video format. The campaign featured video, online and print. < ALL CASE STUDIES >

< AGRICOM Technical products with a human story. Overview Farmers purchase seed. They plant the seed and it grows. Stock eat the fodder and convert it to energy, producing gains. Gains result in profit... if only it were so simple. Take into account climate, soil, feed and farm type, regional geographic variations, and individual farmer objectives and you have a complex equation relying on the knowledge, skill and passion of an expert. It is from this technical support alone that the seed can be turned into something of real value. Agricom’s not-so-secret weapon? The people behind the seed and the difference they bring. < ALL CASE STUDIES >

< PINEHURST SCHOOL Preparing our kids to take their place in a global world. Overview As borders and boundaries diminish, opportunities for future leaders are growing. Schools that grasp the significance of this are set to produce these leaders. Pinehurst School is one such school. Its contemporary, open-minded and engaging approach to education, alongside a staggering array of subjects, form the first steps in a child’s educational journey. But academic achievement is one thing, having a sense of identity and belonging is another, with Pinehurst excelling at this to produce confident and secure young people. 'Which school for my child?' For most parents, this is a daunting decision. With school enrolments becoming an increasingly competitive business, educational institutions have had to adapt to an evermore corporate world. With this in mind, Pinehurst's inspiring story needed to be told - in a commercial, yet heartfelt way. < ALL CASE STUDIES >

This game simulates a coastal lowland community under climate change. From creative concept, to user experience design and development, working alongside our gaming development partner, this is the third serious game we have designed and developed for NIWA. < NIWA - FUTURE COASTS AOTEAROA Helping people & communities plan & adapt to climate change. Overview This game simulates a coastal lowland community under climate change. It aims to provide transformative tools that support decision-making and change. From creative concept, to user experience design and development, working alongside our gaming development partner GEOAR, this is the third serious game simulation we have designed and developed for NIWA. PLAY GAME CREATIVE OBJECTIVES To create a game that... Continues the objectives of the first two games. The new game needed to fulfil the educational objectives of the previous games by immersing the user into the environment where climate change threats become more real and encourages conversations. Highlights and demonstrates the four main coastal environment water threats: River floods, storm surges, rising sea levels and rising groundwater can occur all at once. In this game, players experience a community response to these events and build an understanding of adaptation options, impacts, and future planning. Encourages engagement to capture relevant NIWA data insights. One of the purposes of the game is to collect player behaviours to support the construction of behavioural models. Data harvesting is a key objective, used to identify clusters or patterns of behaviour not based on intentions, but based on actions. Aesthetically feels like a cohesive new addition to the existing ‘game franchise’. The look and feel of the first two games has a unique charm and character that captures ‘Kiwi culture’ and landscapes. To build on the equity in the existing look and feel, we continued these graphic themes to create a series of games that are part of the same ‘game franchise’ family. Makes improvements to the interface to improve the user experience. While we wanted to make the game feel like a cohesive part of the franchise - as we did from My Coastal futures to the Township Flood Challenge - we also saw an opportunity to make strategic interface improvements to further enhance the user experience. Looks at the location reference of the game. Location = anywhere. We based the last two NIWA games on known references to existing townships. By incorporating more water threats, (and multiple farms, a township and a marae), this game has broader implications to more New Zealanders. GAME DESIGN EVOLUTION Our creative journey Every aspect of this game simulation was carefully crafted with well thought out elements and user experience. The game design draws players in and provides educational opportunities and learning pathways to encourage playing again to try and create different outcomes. The game is relatable and creates real conversations around coastal living and how to adapt to live well in an ever-changing environment. GAME FACILITATOR For the game facilitator, we chose the New Zealand Dotterel, a cute little bird with two distinctive populations, one on the North Island and another on the South and a few other populations scattered all over the country. AVATAR DEVELOPMENT Continuing on from the success of the use of avatars in the previous 2 games, we created a new series of avatars to add to our ever growing avatar family. USER INTERFACE DESIGN Our Senior User Experience Designer utilised the design prototyping tool, FIGMA, to map out the detailed game user journeys and provide a user interface guide to the developers. GAME ANIMATIONS The Future Coasts Aotearoa game is brought to life by the many animations created and implemented throughout the game. A TRUE PROJECT PARTNERSHIP Real results. Hot Mustard do a great job of taking complex data and science-based content and displaying it in user-friendly, simple interfaces that makes the data easy to understand and convey the messaging we need. They excel in user experience design using tools such as FIGMA to prototype what exactly will be built, so there’s no surprises during development. Jolene and the team are consultative, excellent problem solvers, take initiative and deliver to a high-quality standard, on-time and on-budget, and we really value this reliability. ALEX FEAR Senior Communications Advisor, NIWA Need new, original ideas that engage your customers & deliver results? Get in touch with us, we have plenty of bright ideas. LET'S CHAT Thank you. One of our team will be in touch.

Hot Mustard - A marketing and digital agency with a difference. Read our Privacy Policy. Privacy Policy Introduction Hot Mustard Communications Ltd (referred to as ‘we’, ‘us’, ‘our’) complies with the New Zealand Privacy Act 2020 (the Act) when dealing with personal information. Personal information is information about an identifiable individual (a natural person). We help our clients to advertise and market their products and services, whether by print, mail, email or on websites. As a business, we are committed protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling of personal information and processing personal information at all times in accordance with applicable privacy and data protection laws. This privacy policy sets out how we will collect, use, disclose and protect your personal information when you use our website ( www.hotmustard.co.nz ). This policy does not limit or exclude any of your rights under the Act. If you wish to seek further information on the Act, see www.privacy.org.nz . Who do we collect your personal information from? We collect personal information about you from: you, when you provide that personal information to us, including via our website and any related service, through any registration or subscription process, through any contact with us (e.g. telephone call or email), or when you use our services third parties where you have authorised this or the information is publicly available If possible, we will collect personal information from you directly. How we use your personal information? Except where required by law, we only use the personal information you provide for the following purposes: to market our services to you, including contacting you electronically, for example, by text or email for this purpose to deliver the specific information or services you have requested. For example, if you have requested further information on our services through our website to respond to communications from you, for example if you have submitted an enquiry or complaint through our website to improve the services and products that we provide to you to conduct research and statistical analysis (on an anonymised basis) to protect and/or enforce our legal rights and interests, including defending any claim We will only use the email address or phone number you provide to us to respond to that request. Without your express consent, we will not use your contact details for any other purpose. How we store your personal information? We are committed to ensuring your personal information is kept secure and confidential and not kept for longer than is necessary for the purpose they were processed. When your personal information is no longer necessary, it will be deleted. Disclosing your personal information We do not sell or rent any personal information about you to any third party. We may disclose your personal information to: another company within our group Including The Sales App Centre and Diamond Media any business that supports our services, including any person that hosts or maintains any underlying IT system or data centre that we use to provide the website or other services and products A business that supports our services and products may be located outside New Zealand. This may mean your personal information is held and processed outside New Zealand. Protecting your personal information We will take reasonable steps to keep your personal information safe from loss, unauthorised activity, disclosure or other misuse. Accessing and correcting your personal information Subject to certain grounds for refusal set out in the Act, you have the right to access your readily retrievable personal information that we hold and to request a correction to your personal information. Before you exercise this right, we will need evidence to confirm that you are the individual to whom the personal information relates. In respect of a request for correction, if we think the correction is reasonable and we are reasonably able to change the personal information, we will make the correction. If we do not make the correction, we will take reasonable steps to note on the personal information that you requested the correction. If you want to exercise either of the above rights, email us at pbell@hotmustard.co.nz . Your email should provide evidence of who you are and set out the details of your request (e.g. the personal information, or the correction, that you are requesting). Internet Use While we take reasonable steps to maintain secure internet connections, if you provide us with personal information over the internet, the provision of that information is at your own risk. If you follow a link on our website to another site, the owner of that site will have its own privacy policy relating to your personal information. We suggest you review that site’s privacy policy before you provide personal information. Cookies We use cookies (an alphanumeric identifier that we transfer to your computer’s hard drive so that we can recognise your browser) to monitor your use of our website. We may use the information generated by cookies to: track traffic patterns to, from and on our website, measure how you use our website so it can be updated and improved, help display advertising to the appropriate users, and provide you with services or offers which we believe are relevant to you Should you choose to disable or block our cookies you can do this through your browser. Most browsers allow you to manage your cookie preferences from the browser settings. More information on how Google uses cookies and how to opt out of targeted advertising . Contacting Us If you have any questions about this privacy policy, our privacy practices, or if you would like to request access to, or correction of, your personal information, you can contact us at pbell@hotmustard.co.nz .

< ALLIED MEDICAL BRAND TOOLBOX People helping people. Overview Allied Medical is a unique company. Not simply because of their dedication to import, distribute and sell some of the world's best mobility and rehabilitation technology but also due to their radically compassionate company culture. Founded on the same passion and empathy that motivates their core business objectives, Allied Medical's customer experience is driven by a genuine desire to add value to people's lives. Going to inspiring lengths to do this, we believe it's a story that needs to be told through an equally empathetic, caring tone. < ALL CASE STUDIES >

< NIWA TOWNSHIP FLOOD CHALLENGE NIWA Township Flood Challenge game. Overview < ALL CASE STUDIES >

< KAURI PARK - WEB The power of UI/UX design in transforming user experiences. Overview We worked with Kauri Park, New Zealand's largest wholesale native and urban landscaping plant nursery, redesigning their website to reflect their brand evolution and enhance the user experience. We developed website content that is more relevant and engaging, and improved the website design so content is easy to navigate and digest. Another objective of the website improvements was to increase lead generation and provide the sales team with a website that backed their market positioning of being the leader in their industry. We had to move fast so we mapped out an iterative approach where we could implement changes quickly. We integrated the website with their CRM and implemented more opportunities to increase conversion rates. It is crucial to have accurate data set up behind the website to track user activity and conversions. We carried out an audit of their existing Google Analytics and Tag Manager accounts and added events and tagging to ensure best practices are being followed. We can now run reliable reports to provide insights and recommendations. This includes integrating activity across all channels such as Google AdWords, LinkedIn, Facebook and Instagram so we can effectively measure campaigns and continue to make changes that optimises the customer experience and drives results. https://www.kauripark.com/ < ALL CASE STUDIES >

< MY COASTAL FUTURES A NIWA serious climate change game to engage and educate. Overview The My Coastal Futures game was developed to help people understand climate change impacts and start thinking about how they might adapt. It provides players with the experience of making decisions about their coastal property as the sea level rises. The game is targeted at players 10 years and above. It is intended to be used in schools as an education tool to create engagement and activate students imagination and think of different futures. The game will also be used by the public at events relating to climate change and in places like art galleries. The game needed a look that would appeal to a cross section of NZ society and we needed to create a user experience that is friendly, fun, interactive and engaging. Experience the game here: https://mycoastalfutures.niwa.co.nz The Solution The Hum creative, design and UX team created a look that is uniquely 'kiwiana' and recognises our deep affection for our foreshore treasures. The design illustrations and style creates a memorable, emotional connection to the game and its overall objectives. It enhances users’ awareness of what is at stake and what could be lost through sea level changes. Working with our technical partner, Geo AR Games, we developed a user-friendly interface. We also introduced a ‘facilitator’, our black-backed gull, Pita, to guide the user through the game fundamentals.The ‘facilitator’ is an opportunity to enhance the overall objectives by developing a character that becomes a‘spokesperson’ for the game. This then provides a platform for marketing or collateral ‘outside’ of the game itself to promote awareness around the game. https://mycoastalfutures.niwa.co.nz/ < ALL CASE STUDIES >

< ECOTAIN A national campaign of national significance. Overview The condition of our waterways matters. We all care and few know this better than farmers, who want the rest of the country to see their concern. Ecotain is more than a product that manages Nitrogen leaching. It’s more than a solution. Ecotain represents a way forward and an opportunity to show commitment to water quality improvement and environmental sustainability. Hot Mustard partnered with Agricom to create a brand from scratch, that illustrated - quite literally - the four unique ways it functions. The new brand was launched to the industry first, before then being released to greater NZ, all communicated through the hopes and dreams of two smart and forward-thinking country kids. < ALL CASE STUDIES >

< BEATTYS Marketing for global growth. Overview Recognised as NZ’s leading driveline manufacturer since 1963, Beatty’s have a well-established brand and reputation in market. We were challenged to position the business for global growth, resulting in a new product and category hierarchy, and the development of a sustainable and scalable marketing plan. Leveraging the hyper targeting capabilities of digital channels including Google Display, Social Media, SEM and eDM’s, we created a cohesive suite of assets tailored to specific industries and regions delivering a measurable increase in lead generations in both local and global markets. < ALL CASE STUDIES >

< TE PARI BRAND EVOLUTION Garage workshop to global exporter. Overview A family owned, iconic New Zealand business shows impressive organic growth and acquires other iconic NZ brands that risk weakening the parent brand. Te Pari is truly a classic New Zealand rural garage workshop to global exporter story and we are proud to have shared and contributed to almost every stage of their journey. Faced with an ageing brand and a complex brand hierarchy battle with acquired brands, we embarked on an exercise to bring all the brands in line with the parent brand. The depth and breadth of this project encompassed a complete overhaul from logo revision, model convention across all ranges and models, to product design detail. In a ‘tip of the hat’ to one of the world’s greatest brands Apple, we applied a simple product suite approach that is recognisable as distinctly Te Pari, making Te Pari one of the most successful brands in New Zealand agriculture today. Through our understanding of the Australian market we’ve helped them to grow their footprint there - as well as other markets globally including the US. < ALL CASE STUDIES >