Hot Mustard is a brand and digital agency with a difference. We become champions for your business to discover, target and engage your audience for real results. With clients New Zealand wide we understand regional and rural marketing. WELCOME Brand. Digital Content. Media. One team. OUR WORK A brand and digital agency with a difference. We become champions for your business to discover, target and engage your audience for real results. Real savvy. Today's audiences are fragmented, discerning and frankly have a lot going on! At Hot Mustard, we use a broad range of tools, experience and savvy to identify your audience and get them to pay attention. SERVICES Brand We deep dive into your business and build a clear, effective and relevant brand and marketing strategy. MORE >> Digital Boost your online visibility and improve performance across every digital touchpoint. MORE >> Content We curate engaging, scroll-stopping content that performs on all channels. MORE >> Media Our in-house media team creates media strategies that truly resonate and drive success for your business MORE >> Real convenience. What really makes us different is we are your one-stop marketing partner. We have specialists in marketing, creative, social, media and web all under one roof, making it easier than ever to collaborate. It also means we're fully accountable for results! STRATEGY & CREATIVE ABOUT MEDIA & SOCIAL VISIT UX DESIGN & WEBSITES VISIT Real help. We’ve stripped back the layers of management so that you work directly with key staff, including senior creative personnel. MEET OUR PEOPLE Real results. We believe successful outcomes start with sound and mutually-beneficial working relationships. We take the time to understand your business, your goals, and the KPI’s that matter to you, so we can add tangible value. We don’t care about winning ad awards - we care about delivering measurable results that drive business growth, and make our clients look good. WestCity Waitakere now has a digital experience that is customer‑centric and sets a new benchmark for our brand. Hot Mustard helped us move from ‘good enough’ to genuinely exceptional. ANITA BOUNDY Marketing Manager, WestCity Waitakere R eal people . R eal partners . For over 28 years we’ve spearheaded agrisector marketing in NZ and Australia, partnering with, and growing some of the region’s most loved agribusiness brands. LEARN MORE Auckland Tauranga Our locations Let's chat. We're a friendly group of real people, who love to talk all things marketing & creative. CONTACT US

Set out your strategic direction with Hot Mustard's marketing expertise. Connect effectively with your target market and drive results. BRAND STRATEGY Real effective. Like any journey, direction matters. And to have direction, a plan is essential. ENQUIRE Set out your strategic direction and connect with your target market. Formulating a foolproof plan is essential for any organisation. We can help you create a marketing strategy that delivers real results to achieve your business goals. Whether it's short-term sales drivers or long-term brand building, we have the breadth of experience to steer you in the right direction. Meet your marketing team. Our strategic planning experts are an extension of your team. Natalie Allen "Customers should be at the heart of every marketing decision." Having experience both client and agency side, Nat brings the 'savvy' to Hot Mustard's offering. With almost 20 years of marketing experience, Nat can help create a customer-centric marketing plan that delivers measurable results. LINKEDIN CALL NATALIE Paul Bell "Marketing is simple once you understand the business opportunity." To complement Natalie's 'savvy', Paul's extensive and intuitive business experience brings the 'canny' to the equation. Strategic problem solving is Paul's secret weapon, with both tactical and long-term solutions to any marketing challenge. LINKEDIN CALL PAUL STRATEGY SERVICES We offer real help with... Business Strategy From one-on-one consults to team workshops, we work with you to develop tools for your sales team and customers. Brand Workshops We work to identify your unique selling points before channelling this into a brand package. VIEW PACKAGES Digital Consultancy We can help you work out how digital and social media fits into your marketing mix. Marketing Workshops Getting our teams together can go a long way in assisting you to generate new marketing initiatives and key sales messages. Marketing Plans We'll create a marketing plan, including key marketing activities broken down month by month and with a budget. Customer Personas We can help you understand your customers better to ensure your marketing strategy connects in a meaningful way. BRAND PACKAGES After a fixed price for a brand workshop? Make brand building easy to understand and accessible - all in one neat package. VIEW PACKAGES Brand Refresh New Brand Brand Strategy Enquire CTA Strip Ready to create a marketing plan that will have measurable results? Get in touch to learn more about how we can help you make a plan for your business. Choose an option LET'S CHAT Thank you. One of our team will be in touch.

Be seen, heard, and loved with Hot Mustard's creative campaigns, video content, and more. Differentiate, inspire, and engage with our unique ideas. CREATIVE Real creative. Real easy. Creative solutions to take your business further. ENQUIRE Everything is the same without an idea! The fundamental principle of marketing is for your message to be seen, heard, loved and remembered. Campaigns, video content, social media, trade show exhibits and even your reception area - what differentiates your brand, inspires, engages, entertains, thrills and encourages participation more than anything else? The idea! 1/4 What exactly is creative? Essentially creative is the ‘idea.’ The ‘idea’ is how we express your message visually through images and words. It’s how we are planning to position your business or product and how we will use the idea to connect with your audience. We separate creative from design to present the idea in its purest form and we do this with a simple and cost effective process called scamping. The creative journey. Our approach to solving your creative problem is simple. We take you on the creative journey from the very moment we take the brief. We understand the importance of getting it right from the get-go. With this in mind we’ve designed a simple process to get the creative idea across the line before too much time is invested in developing it. Once we have the brief and the market analysis and/or research (if required) is completed, our creative team hand scamps options representing purely the creative idea - without the distraction of design and photography. Once you have chosen your preferred idea we can progress to the next step - designing the components and extending the idea across the selected media channels. This approach ensures that we have your buy-in on the creative from the start. While this is a nod to the old-school approach, is an efficient and cost effective way of working, and one our clients particularly enjoy. Creative brief Market analysis and/or research if required Initial creative ideas presented back Once approved the idea is expanded and media options presented Deadline met Meet your Creative Director, Jay Houghton "The idea is the most powerful of all tools." 'I've had an idea!' The famous words that have been the beginning or end of many great things depending on how you look at it. Jay has had a few, and it goes without saying that his first idea to make a career pursuing ideas for others was probably his greatest. Behind every great idea there should be logic though. In this day and age, logic would suggest the idea should perform two functions: getting attention, recall and eliciting a response. That's three - but hey, who's counting? LINKEDIN CREATIVE SERVICES We offer real help with... Branding Unique identity, messaging and visuals that differentiate you from your competition and capture your audience's attention. Campaigns Crafted, consistent and thought-provoking, we create campaigns that prompt action and deliver to your marketing objectives. Design Our in-house design and production team translates creative concepts into supremely polished assets, catering for digital or printed output. Enquire CTA Strip Need new, original ideas that engage your customers & deliver results? Get in touch with us, we have plenty of bright ideas. Choose an option LET'S CHAT Thank you. One of our team will be in touch.

Hot Mustard specialise in brand, content creation, media and digital marketing for the agricultural sector in Australia and New Zealand. CONTACT US Real Agri-Marketing Specialists for New Zealand & Australia. For over 28 years we've spearheaded agri sector marketing for New Zealand and Australia, partnering with and growing some of the regions' most loved agribusiness brands. Real innovative. We challenged convention, introducing mainstream marketing techniques to rural brands. We combined a unique blend of rural insights with astute creative, acute strategy and targeted media to become New Zealand's first full-service ag agency. Behind it all is a bunch of real people driven to see ag-brands like yours reach their full potential. SERVICES Our Services. Our team have honed their skills to bring you industry-leading expertise across a range of services. Our Insight For over 28 years, we’ve lived and breathed agricultural marketing. Working exclusively with agribusinesses and farmers, we’ve built a deep, practical understanding of the sector — from being on the ground at every national field day since 1997 to hundreds of on-farm visits and farmer interviews. Strategy We’ve pioneered and rigorously tested marketing approaches in agriculture, learning what works and what doesn’t, so you can invest with confidence. By understanding the ever-changing needs and behaviours of your customers, we build a clear, effective and thoroughly relevant marketing strategy aligned with your business goals. Creative Creative isn't just a clever headline and visual that gets people to sit up and take notice. It's the way those messages are delivered across multiple touchpoints that makes your brand memorable. Targeted Media Tell someone something a hundred times, and they’re one hundred times more likely to believe it. We paint the bigger picture across all channels, from social, digital and eDM's, to radio, print and outdoor. Digital Elevate your brand's online presence and drive growth with our data-driven digital marketing strategies. We navigate the complex digital landscape to deliver measurable results that enhance customer engagement, improve customer acquisition and maximise your ROI. Content Good content not only stops the scroll, but it can build trust, boost brand awareness and drive action. It's about delivering engaging content consistently across different platforms like blogs, social media, videos, podcasts and emails. A few brands we’ve worked with... What our ag partners say about us. Te Pari has used Hot Mustard for marketing strategy and services including a major brand redevelopment for over 20 years. Hot Mustard has developed a strong understanding of our business and is also in tune with the wider trends within the agricultural industry. JEREMY BLAMPIED Global Sales and Marketing Manager, Te Pari Products Real handy! What really makes us different is we are your one-stop marketing partner. We have specialists in marketing, creative, social, media and web all under one roof, making it easier than ever to collaborate. It also means we're fully accountable for results! STRATEGY & CREATIVE MEDIA & SOCIAL UX DESIGN & WEBSITES ABOUT VISIT VISIT Get real ROI at field days . With over 20 years at field days, we manage every aspect from site creative, design and execution through to effective and smart geo-targeting in and around the event. We maximise your field days spend by getting quality leads to your site. LEARN MORE Get in touch. Fill out the enquiry form and we'll make a time to connect, or contact Nat or Paul directly. Natalie Allen GROUP ACCOUNT DIRECTOR CALL NATALIE LINKEDIN Paul Bell DIRECTOR CALL PAUL LINKEDIN LET'S CHAT

Video and stills packages shot at the same time can give you up to three years’ worth of brand content. CONTENT PACKAGES Real storytelling. Video and stills packages shot at the same time can give you up to three years’ worth of brand content. ENQUIRE Content is king. From increasing engagement with your existing customers, to building awareness with a new audience, quality content can make all the difference in making your brand recognisable, relatable and a true representation of your values. Ideal for businesses who want to improve online visibility, search engine rankings, or better position their brand as an industry leader, our Content Packages can be customised to build a library of content that can last for years. Our Content Packages Whether it’s a one-off audit with creative recommendations to inspire your internal team, or a 12-month plan with all content created and managed by us, we can tailor a content plan to suit the needs your needs. Content Audit Tailored to businesses looking to enhance audience engagement, we review all existing content across various platforms. We offer insights into content performance and alignment with business goals, enabling you to optimise your marketing for better results and alignment with your long-term marketing objectives. PACKAGE INCLUDES: Review of existing content: social media, website, emails, marketing Competitor analysis & market insights Stakeholder presentation with key findings & recommendations Starter Package New to market or want to reach a new audience? We’ll bring your brand to life by creating content that drives engagement and leads. This package will give you enough content to get started for your first 3 months. Creative messaging & content ideas ½ day photo & video shoot 3 months’ worth of content for video, social, email & web Growth Package Ideal for established businesses looking to strengthen their market presence, this package is designed to enhance your existing brand, product, or service. We create impactful content that drives engagement and generates leads, supporting your long-term growth strategy. PACKAGE INCLUDES: Creative messaging & content ideas 1–2-day photo & video shoot 12 months’ worth of content for video, social, email & web 12-month marketing plan & budget recommendations PACKAGE INCLUDES: LATEST VIDEO CAMPAIGN - CLIENT: KAURI PARK VIEW RECENT WORK Let's chat about content creation. We're a friendly group of real people, who love to produce real content which connects with customers. LET'S CHAT Thank you. One of our team will be in touch.

We're simply taking creative out of the overall agency mix and offering it on its own as a package. CREATIVE PACKAGES Real ideas. We're simply taking creative out of the overall agency mix and offering it on its own as a package. ENQUIRE We can resolve your tricky marketing dilemma with an idea. In a nutshell we often see clients reluctant to engage agencies for creative, based on a misunderstanding of what 'creative' actually is - fearing the cost associated with the design and production that comes with it. W ith our packages we're demystifying this process by deconstructing the agency model and offering creative on it's own. Implementing subsequent design and production is then up to you - there's no obligation to use us, although of course we can help you with the entire process. Our Creative Packages CLIENT TESTIMONIALS Real results. Te Pari has used Hot Mustard for marketing strategy and services including a major brand redevelopment for over 20 years. Hot Mustard has developed a strong understanding of our business and is also in tune with the wider trends within the agricultural industry. JEREMY BLAMPIED Global Sales and Marketing Manager, Te Pari Products Press Only Ideal for if you have been running the same press ad for a long time or your key selling points have changed. PRESS ONLY INCLUDES: Creative and strategic thinking around what you want to achieve A hand scamp concept visual of a press ad Presentation to share with key stakeholders ENQUIRE NOW Social Only Ideal for brands looking for an attention grabbing idea for a specific social media campaign. SOCIAL ONLY INCLUDES: Creative and strategic thinking around what you want to achieve Hand scamp concept visuals of a Facebook ad, content and landing page Presentation to share with key stakeholders ENQUIRE NOW Full Campaign For businesses looking to communicate a specific message across multiple advertising mediums. FULL CAMPAIGN INCLUDES: Creative and strategic thinking around what you want to achieve Hand scamp concept visuals of a Facebook ad, content and landing page Presentation to share with key stakeholders ENQUIRE NOW Let's chat. We're a friendly group of real people, who love to talk all things marketing & creative. CONTACT US

Explore Hot Mustard's packages tailored for branding, creative, content, marketing, and web. Simplified solutions for your business needs. PACKAGES Real value. A cost effective approach. ENQUIRE We've packaged up our key services to make them more accessible, and digestible. Brand Workshop Packages We're making our brand workshops more accessible for businesses like yours. Our Brand Workshops are open, collaborative and some even say, enjoyable. It's a journey of discovery or, for others, re-discovery. Brand Refresh New Brand Brand Strategy BRAND PACKAGES Content Packages Visual content is a great way to capture attention and engage visitors. High quality video and still image packages shot at the same time can give you up to three years’ worth of brand content; and it’s more affordable than you think. Content Audit Starter Package Growth Package CONTENT PACKAGES Web Packages We look after your website so you can look after your business. Our web packages are design to make your job easy. We can offer a light design refresh to your existing website, or fully fledge new website design and development. Website Refresh Web Rebuild Website Audit WEB PACKAGES Enquire CTA Strip Ready for a more cost effective approach? We can help. Get in touch to discuss our package options. Choose an option LET'S CHAT Thank you. One of our team will be in touch.

We deliver clear, effective and relevant marketing to drive measurable results for your business. MARKETING PACKAGES Real relevance. We deliver clear, effective and relevant marketing to drive measurable results for your business. ENQUIRE We are an extension of your marketing team. Whether you have a full in-house marketing team, or are a business owner wearing multiple hats, we have years of experience in building marketing solutions tailored to your business needs. Our most popular service offerings are conveniently packaged, to make it easy to take your marketing to the next level. Packages can include a combination of services to meet your unique requirements. Our Marketing Packages WHAT OUR CLIENTS ARE SAYING ABOUT US Real results. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. PAUL FITZPATRICK Head of Animal Health NZ / Head of Ruminant Business ANZ Customer Insights We take a deep dive into your existing data and gather customer feedback help identify key insights to keep your business one step ahead. PACKAGE INCLUDES: Existing data analysis (CRM, Google Analytics, Meta audiences, competitor review) Customer survey to existing database One-on-one customer interviews ENQUIRE NOW Strategic Plan Ideal for businesses with a small inhouse marketing team, we can help turn your business goals to an actionable marketing strategy. PACKAGE INCLUDES: Discovery workshop with key stakeholders Strategic marketing presentation Tactical plan including creative and media recommendations ENQUIRE NOW Campaigns Tailored for businesses that want a brand or retail presence during peak periods, we create powerful marketing campaigns that get results. PACKAGE INCLUDES: Creative concept Design and artwork execution Media strategy, implementation and reporting ENQUIRE NOW Let's chat. We're a friendly group of real people, who love to talk all things marketing & creative. CONTACT US

Hot Mustard creates digital experiences that connect and engage. Explore our web packages designed to deliver results. WEB PACKAGES Real friendly. We've taken the complex out and put the simple in, designing user-friendly websites that deliver. ENQUIRE We look after your website so you can look after your business. Our web packages are design to make your job easy. We can offer a light design refresh to your existing website, or fully fledge new website design and development. Or, pick and mix. We understand that everyone’s circumstances are different and that you may have the resources in place to undertake some aspects of a project yourself. However you may also need to pick out specific services to fill a gap or bring in some expertise. We can help. Our Web Packages WHAT OUR CLIENTS ARE SAYING ABOUT US Real results. Perfectly executed from start to finish. Really appreciate the thoroughness Hot Mustard showed in completing our website project. KAVYA VUNNAM Brand Manager, FrostBoss® Frost Fans Website Refresh Ideal if your current website platform is hard to update and your website needs a light refresh. PACKAGE INCLUDES: Design recommendations to enhance overall look and feel - theme review including fonts and colour palette Migration to new website platform that is easy to manage and maintain Website optimisation, SEO improvements and increased call to actions Website Rebuild Ideal as part of your brand evolution and updated business growth strategy. PACKAGE INCLUDES: Discovery and analysis workshop, content review Wireframe and UX/UI design Website development, including setting up analytics and SEO Review and testing Launch and deployment Training and ongoing support Website Audit Not sure where to start? We'll review your current online footprint and guide you on next steps. PACKAGE INCLUDES: Content Audit Analytics Audit Competitor website analysis Insights report with recommendations and site map improvements. Enquire CTA Strip Talk to us about your next web project. Whether it is a UX/UI challenge, a new website idea, or as simple as increasing your search rankings. We're here to help. Choose an option LET'S CHAT Thank you. One of our team will be in touch.

Tangible, transparent and totally collaborative, our brand & marketing packages have been designed to help you on your journey. BRAND WORKSHOP PACKAGES Unlock your brand's potential. Strategic brand workshops, made accessible. ENQUIRE We're making our brand workshops more accessible for businesses like yours. Maybe your business grew organically, without much intentional investment. Perhaps you acquired other companies or merged businesses, leaving a mix of brand values and identities. Whatever factors might be holding your business back, we can help pave the way forward with a range of services, bundled to suit your budget and brand needs. Our Brand Workshop Packages When it comes to making brand or marketing changes there is nothing like a workshop session to ensure that everyone is on the same page and heading in the right direction. Designed for businesses with multiple stakeholders who need alignment and clarity on the best way forward. Brand R efresh Tailored to businesses with brands that have become outdated, or the hierarchy is confused. We’ll help you remain relevant in a changing market with a revitalised brand image and recommendations on how to simplify or refresh your brands to appeal to your ideal target audiences. PACKAGE INCLUDES: 1–2-hour discovery workshop Design and marketing refresh Brand hierarchy recommendations Creative messaging recommendations Brand book expressing new brand refresh with marketing examples New Brand This workshop helps simplify and clarify the development of a new brand for a business, product or service. It is a deep dive into your strategic positioning, establishing your identity and visual look and feel, with a delivery of a full suite of assets for internal and external communications. PACKAGE INCLUDES: 1–2-hour discovery workshop Name and visual identity recommendations Logo design Brand guidelines Brand book expressing new brand refresh with marketing examples Brand Strategy Ideal for existing brands ready to embark on the next stage of growth. We'll review your current brand assets and messaging, define your target audience and develop new ideas to express your brand across a full suite of marketing channels. PACKAGE INCLUDES: 1–2-hour workshop Existing brand and competitor review Marketing recommendations with tactical examples How it works Our Brand Workshops are open, collaborative and some even say, enjoyable. It's a journey of discovery or, for others, re-discovery. PART ONE The Workshop Our brand workshops begin with an up-to-three-hour, in-house workshop with your team. This is where we learn about your business, its structure, target markets and ambitions. We look at your mission, vision statements and objectives. If you don’t have these yet, we develop them alongside you. We audit your current brand look to determine if a ‘refresh’ is required. PART TWO The Brand Book From there, we go on to develop core values, key sales messages and a strategic direction for your brand before presenting this back to you in the form of your very own tailored ‘Brand book’. Taking your brand on a journey, we delineate every step so you can see the progression from your core values through to how we will express them internally and externally. Remember - a ‘brand’ is an expression of what your business stands for. At every available opportunity, your customers ought to know what those values are. WHAT OUR CLIENTS ARE SAYING ABOUT US Real results. Hot Mustard were a true partner in the development of our modernised brand positioning, identity and guidelines. Their genuine passion for our business was evident from day one, and we greatly appreciated the collaborative way in which they worked, making sure our voice was heard and our business needs were met. Our team have implemented the new brand identity successfully into all parts of our business, showing how well the team at Hot Mustard listened to our requirements and created a sustainable brand that we are immensely proud of. KATIE NOBLE Managing Director, Allied Medical Let’s start your new brand journey Get in touch to learn more about how we can help ignite your brand. LET'S CHAT Thank you. One of our team will be in touch.

Discover Hot Mustard's comprehensive services: Marketing, Creative, Content, Media, and Web. Experience real skills tailored to elevate your brand. SERVICES Real savvy. Our team have honed their skills to bring you industry-leading expertise across a range of services. LET'S CHAT Strategy By understanding the ever-changing needs and behaviours of your customers, we build a clear, effective and thoroughly relevant marketing strategy aligned with your business goals. Read All Creative Creative isn't just a clever headline and visual that gets people to sit up and take notice. It's the way those messages are delivered across multiple touchpoints that makes your brand memorable. Read All Content Good content not only stops the scroll, but it can build trust, boost brand awareness and drive action. It's about delivering engaging content consistently across different platforms like blogs, social media, videos, podcasts and emails. Read All Digital Elevate your brand's online presence and drive growth with our data-driven digital marketing strategies. We navigate the complex digital landscape to deliver measurable results that enhances customer engagement, improves customer acquisition and maximises your ROI. Read All Media Tell someone something a hundred times, and they’re one hundred times more likely to believe it. We paint the bigger picture across all channels, from social, digital and eDM's, to radio, print and outdoor. Read All Web We have the technical capabilities to deliver digital experiences and web solutions that drive leads, educate customers or grow your brand - with a knack for making the complex simple. Read All Let's chat. We're an easy-going bunch, who love to find creative ways to solve business challenges. CONTACT US

Experience creativity that engages and returns results with Hot Mustard's portfolio. See how we make brands memorable. CASE STUDIES Real results. Creativity that engages and returns results. Enquire CTA Strip Keen to see something specific? No worries. LET'S CHAT Thank you. We will be in touch shortly.