< KAURI PARK - BRAND A brand on a mission. Overview Kauri Park engaged with Hot Mustard to help align their new brand positioning to better reflect the commercial offering within their business. Through a series of brand workshops, we identified their key brand & capability pillars, developing a full 12-month marketing strategy to support them with their B2B lead generation initiatives. Acting as an extension of their marketing team, we have led the roll out of their internal collateral design, website development, photography & videography, monthly social content & eDM’s. < ALL CASE STUDIES >

< ALLIED MEDICAL WEBSITE Real solutions that provide a better quality of life. Overview We have been working with Allied Medical since 2016 when we partnered together to reignite their brand. Since then, they have grown into one of New Zealand's largest suppliers of medical solutions that truly make a significant difference to the quality of peoples' lives. We embarked on a new website design and build project at the end of 2023. Our role was to provide design and UX consultation working with the Shopify development team end-to-end. Allied Medical needed a website that was easy to navigate, and accessibility and usability was paramount. The site needed to be modern and promote products in a way that enhances the online shopping experience. The website also needed to service both B2B and B2C customers in multiple markets, and Shopify proved to be the ideal website solution. We are extremely proud of the finished website which went live in May 2024. https://alliedmedical.co.nz/ < ALL CASE STUDIES >

< GOOD PLANET Building a brand for the BEST family destination in Auckland. Overview The Good Planet on-farm experience is full of energy and fun, but the brand online didn’t yet reflect what families discovered in person. We set out to bridge that gap by resetting the brand with new creative messaging, developing a clear value proposition and bringing the experience to life on social media. Through fresh photography and videography, a structured content strategy and ongoing management, we created a more consistent and engaging presence. By optimising their social activity through the peak season, we improved engagement, click-through-rates and reach, helping build recognition in market and positioning Good Planet as more than just a day out, but as Auckland’s go-to family destination. Need new, original ideas that engage your customers & deliver results? Get in touch with us, we have plenty of bright ideas. LET'S CHAT Thank you. One of our team will be in touch.

Real people. Real engagement. Real results. We're here to level up your brand's presence and leave a lasting impression. Ready to schedule your next marketing planning workshop? LET'S CHAT Thank you. One of our team wll be in touch.

< STEVENS - CHALLENGER Lorem ipsum dolor sit amet. Overview Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean risus sem, cursus non mauris eu, tristique lacinia tellus. Cras at tellus id felis finibus varius in in dolor. Etiam auctor metus a nunc tincidunt, non convallis massa aliquam. Donec consequat, ex quis viverra porttitor, leo lacus cursus urna, vel aliquam ex libero et diam. Phasellus quis commodo arcu. Phasellus mi tellus, rutrum vel orci quis, egestas volutpat risus. Nunc sagittis sem sit amet rutrum dapibus. Vivamus eu turpis id orci venenatis mollis. Maecenas molestie finibus sodales. Aliquam nisl nibh, aliquam non eros id, bibendum ultricies tortor. Suspendisse ultrices neque ac odio venenatis mattis. Vestibulum non vehicula nulla. Donec risus risus, tempor eget fringilla ac, porttitor sit amet turpis. Morbi id rhoncus eros, sit amet blandit tortor. Suspendisse dictum condimentum nunc non venenatis. Integer non lorem quis sem venenatis cursus in a magna. Need new, original ideas that engage your customers & deliver results? Get in touch with us, we have plenty of bright ideas. LET'S CHAT Thank you. One of our team will be in touch.

< KINGS PLANT BARN Spring into Kings. Overview Spring is the most critical retail period for Kings Plant Barn. We were tasked with concepting a new spring creative platform for the brand; refining the retail design elements and developing a brand content pillar that could easily be adapted to multiple media. Understanding that weather plays an important part in customers’ decisions to shop for plants, we leveraged the innovative technology in OOH billboards to display a weather-specific message and related it to the experience of visiting a Kings garden centre. This campaign positioned Kings as more than just a place to buy plants – it became a spring destination. Need new, original ideas that engage your customers & deliver results? Get in touch with us, we have plenty of bright ideas. LET'S CHAT Thank you. One of our team will be in touch.

< AR37 - PGG WRIGHTSON SEEDS Elevating the awareness of an understated Kiwi brand icon. Overview Kiwis love a quiet, unassuming hero, and our history is full of them. AR37 endophyte is no exception - the quiet achiever that has contributed billions of dollars to NZ’s economy without being seen or heard. After 18 years of being awesome we bring this reluctant but great Kiwi brand into the public consciousness with a nifty animation and a campaign that celebrated its icon status and tips the hat to its ingenuity and contribution. Need new, original ideas that engage your customers & deliver results? Get in touch with us, we have plenty of bright ideas. LET'S CHAT Thank you. One of our team will be in touch.

< NORTH CANTERBURY VET CLINICS Creatures and their owners, great and small. Overview Typically, a vet clinic is simply a place to treat sick and injured animals. North Canterbury Vets, a collection of region-wide vet centres, offer more - much more. Not willing to just be ‘the ambulance at the bottom of the cliff’, NCVs provide education, programmes and health advice for their customers both in town and country. But what's central to NCVs' service is careful attention to any emotional impact, striving to keep the human element in mind through a warm, sincere and professional offering. We wanted to ensure North Canterbury Vets properly expressed themselves and their offering through key selling messages and photography, capturing the essence of their brand. < ALL CASE STUDIES >

Meet Hot Mustard, a small but highly specialized team adapting to an ever-changing world. Discover our innovative approach to marketing and creativity. ABOUT US Real convenience. We are a small but highly specialised team developing new ways of working to meet the demands of an ever-changing world. ENQUIRE WHAT DO WE OFFER? One building. Multiple specialties. What sets us apart is that we have dedicated specialists in strategy, creative, content, media and digital all under one roof. Sister businesses Diamond Media and Hum Interactive make it easier than ever for collaboration to maximise efficiency and deliver consistency across all touchpoints. It also means we’re fully accountable and can optimise campaign performance quickly. We are in it for our clients, not ourselves. We believe successful outcomes start with sound and mutually-beneficial working relationships. We take the time to understand your business, your goals, and the KPI’s that matter to you, so we can add tangible value. We don’t care about winning ad awards - we care about delivering measurable results that drive business growth, and make our clients look good. We’ve been around for 27 years. Our values haven’t changed. Paul and Nickie started Hot Mustard in 1997 and very quickly earned the reputation of NZ’s leading agri-marketing experts. While our work has expanded into various industries over the years, the way we work hasn’t changed. We’re reliable, transparent, down to earth, and always go the extra mile for our clients. We’re a passionate bunch. And productive too. We love what we do. And it shows in our work. Being passionate might get us out of bed in the morning – but experience, capability, talent, insight and discipline deliver results. We have handpicked a highly skilled team of specialists who are experts in their chosen fields but aren’t afraid to roll up their sleeves and get stuck in to get the job done. We work hard. MEET OUR TEAM CLIENT TESTIMONIALS Real results. Having worked with Hot Mustard over a decade ago, we recently re-appointed them to help re-align our brand positioning to better reflect our commercial offering. It's important that we partner with an agency who listen, and have an integral understanding of our business and sales strategy. We are impressed with the way the team at Hot Mustard has elevated our marketing and communications to the next level, creating engaging content that has improved the way we connect with our customers. Their service is second to none and their ability to analyse results, measure campaigns and provide ongoing insights and recommendations helps us make data driven decisions while staying customer-centric. TERRY WEARMOUTH Marketing Director COMMUNITY SUPPORT Real social impact LEARN MORE What sets us apart? No commitment. We work with brands on a project by project basis. That means no agency contracts for you and more variety for us, it's a win win. How can we help? LET'S CHAT Thank you. One of our team will be in touch.

Connect with Hot Mustard for real connections. Reach out today to start your journey towards effective marketing and creative solutions. CONTACT US Real connections. We love talking to new people. For any inquiries or questions complete the form below and we'll be in touch to schedule a time that suits you. Or call Natalie for an initial chat on +64 21 031 4869. LET'S CHAT Thank you. One of our team will be in touch. GET SOCIAL Follow us on instagram FOLLOW US

< CRV GENETICS Bringing ‘Better cows, better life’ to life. Overview When tasked to develop CRV’s new brand campaign, we wanted to dig deeper into what improved herd genetics means for farmers, beyond the obvious expectations such as increased production. The campaign ‘better cows, better life’ nicely sums up CRV’s core proposition, while portraying emotive benefits through the eyes of their customers. We created a series of videos across the country and tailored the digital media to only promote relevant testimonials in each region. This hyper targeted creative and media approach delivered an exceptional level of brand engagement and campaign longevity. < ALL CASE STUDIES >

< CRV GENETICS Bringing ‘Better cows, better life’ to life. Overview When tasked to develop CRV’s new brand campaign, we wanted to dig deeper into what improved herd genetics means for farmers, beyond the obvious expectations such as increased production. The campaign ‘better cows, better life’ nicely sums up CRV’s core proposition, while portraying emotive benefits through the eyes of their customers. We created a series of videos across the country and tailored the digital media to only promote relevant testimonials in each region. This hyper targeted creative and media approach delivered an exceptional level of brand engagement and campaign longevity. Need new, original ideas that engage your customers & deliver results? Get in touch with us, we have plenty of bright ideas. LET'S CHAT Thank you. One of our team will be in touch.