Boost your online visibility, improve content & channel performance and deliver measurable results across every digital touchpoint. DIGITAL MARKETING Real impact. Digital marketing that gets attention and delivers measurable results. ENQUIRE Whether you're a local business or a national brand... ...we create smart, tailored strategies to connect you with your audience and grow your business. We offer full service digital marketing solutions tailored to your budget and objectives. We work with clients across a wide range of industries including Agriculture, Machinery, Animal Health, Horticulture, Retail, Advisory Services, Medical and Education. 1/6 We are your digital marketing experts. In today’s dynamic world of digital, the landscape is changing fast. We’ve learned how to adapt at pace & provide data driven strategies that deliver top-line growth. Our talented team of digital experts are dedicated to helping you grow your business online by boosting your visibility, engaging your audience, and driving a measurable return on your investment. Whether you’re looking to enhance your social media presence, climb the ranks on search engines, run targeted ad campaigns, or optimise your website content, our team has the expertise and passion to make it happen. ENQUIRE NOW DIGITAL SERVICES We can offer real help with... Social Media Marketing Engage your audience on Facebook, Instagram and Tik Tok and grow your following with content and advertising strategies tailored to your business. Pay-Per-Click (PPC) Advertising Run targeted ads on Google, META, Programmatic & display networks that convert clicks into customers. Content Marketing Build authority and trust with high-quality, engaging content that speaks to your audience. Web Design & Development Our UX designers can improve your website content, functionality and performance to optimise the value of your traffic. Learn More . Email Marketing Nurture leads and build loyalty with personalised email campaigns that drive action. Search Engine Optimization (SEO) Boost your visibility on search engines and drive organic traffic to your website with our SEO services. CONTENT PACKAGES We've packaged up our content offering to make it real easy to get started. Good content makes a big difference to your digital marketing results. Our packages are designed to offer real value and transparency about what we'll deliver. Content Audit Starter Package Growth Package VIEW PACKAGES Enquire CTA Strip Ready to make your digital marketing work harder? Let’s chat. Choose an option LET'S CHAT Thank you. One of our team will be in touch.

< PINEHURST SCHOOL Preparing our kids to take their place in a global world. Overview As borders and boundaries diminish, opportunities for future leaders are growing. Schools that grasp the significance of this are set to produce these leaders. Pinehurst School is one such school. Its contemporary, open-minded and engaging approach to education, alongside a staggering array of subjects, form the first steps in a child’s educational journey. But academic achievement is one thing, having a sense of identity and belonging is another, with Pinehurst excelling at this to produce confident and secure young people. 'Which school for my child?' For most parents, this is a daunting decision. With school enrolments becoming an increasingly competitive business, educational institutions have had to adapt to an evermore corporate world. With this in mind, Pinehurst's inspiring story needed to be told - in a commercial, yet heartfelt way. < ALL CASE STUDIES >

< ASK LIBBY - FARM IQ A complete, contemporary campaign. Overview As marketers, it's our job to cut through false stereotypes using relatable, targeted campaigns. In agriculture, one such stereotype is of a middle-aged, male-dominated industry. And yet, the representation of young women vs. young men within agricultural graduates is now fairly even, with evermore smart, experienced and progressive women asserting themselves in the industry. This is what FarmIQ were out to prove. Placing an emphasis on modern technology, Farm IQ is a respected farm management software developer keen to overcome that perennial software engagement problem - ease of use. Cue Libby, their Dairying Business Development Manager, who also just so happens to be a young, talented woman running a farm with her partner. In other words, the perfect fit to show users via live webinars how they can best benefit from the software. And, more to the point, the face of an integrated web coaching campaign, designed to drive people to register and to watch. < ALL CASE STUDIES >

Hot Mustard creates digital experiences that connect and engage. Explore our web packages designed to deliver results. WEB PACKAGES Real friendly. We've taken the complex out and put the simple in, designing user-friendly websites that deliver. ENQUIRE We look after your website so you can look after your business. Our web packages are design to make your job easy. We can offer a light design refresh to your existing website, or fully fledge new website design and development. Or, pick and mix. We understand that everyone’s circumstances are different and that you may have the resources in place to undertake some aspects of a project yourself. However you may also need to pick out specific services to fill a gap or bring in some expertise. We can help. Our Web Packages WHAT OUR CLIENTS ARE SAYING ABOUT US Real results. Perfectly executed from start to finish. Really appreciate the thoroughness Hot Mustard showed in completing our website project. KAVYA VUNNAM Brand Manager, FrostBoss® Frost Fans Website Refresh Ideal if your current website platform is hard to update and your website needs a light refresh. PACKAGE INCLUDES: Design recommendations to enhance overall look and feel - theme review including fonts and colour palette Migration to new website platform that is easy to manage and maintain Website optimisation, SEO improvements and increased call to actions Website Rebuild Ideal as part of your brand evolution and updated business growth strategy. PACKAGE INCLUDES: Discovery and analysis workshop, content review Wireframe and UX/UI design Website development, including setting up analytics and SEO Review and testing Launch and deployment Training and ongoing support Website Audit Not sure where to start? We'll review your current online footprint and guide you on next steps. PACKAGE INCLUDES: Content Audit Analytics Audit Competitor website analysis Insights report with recommendations and site map improvements. Enquire CTA Strip Talk to us about your next web project. Whether it is a UX/UI challenge, a new website idea, or as simple as increasing your search rankings. We're here to help. Choose an option LET'S CHAT Thank you. One of our team will be in touch.

< BAYER BRAND TVC Understated understanding. Overview From time to time, companies and brands can be guilty of talking too much and delivering too little. Bayer's products, however, are an exception to the rule. Used and proven year after year, we chose to celebrate the growers' pride and passion for what they do. Through a regionally targeted campaign using TV and social media, we reminded growers that the Bayer brand understands them and all they strive for, providing a platform for advice and products to help them achieve it. < ALL CASE STUDIES >

< CLAAS HARVEST CENTRE | JCB How good is a JCB SERIES III Telehandler? Overview When considering a utility machine for general yard work or moving feed most farmers will purchase another tractor. The JCB SERIES III Loadall is a telehandler that is fit-for-purpose. We dropped off a brand new JCB SERIES III to a farmer and contractor who were in the market for another machine and filmed them using the JCB to capture their reaction in an engaging, doco style video format. The campaign featured video, online and print. < ALL CASE STUDIES >

< ECOTAIN A national campaign of national significance. Overview The condition of our waterways matters. We all care and few know this better than farmers, who want the rest of the country to see their concern. Ecotain is more than a product that manages Nitrogen leaching. It’s more than a solution. Ecotain represents a way forward and an opportunity to show commitment to water quality improvement and environmental sustainability. Hot Mustard partnered with Agricom to create a brand from scratch, that illustrated - quite literally - the four unique ways it functions. The new brand was launched to the industry first, before then being released to greater NZ, all communicated through the hopes and dreams of two smart and forward-thinking country kids. < ALL CASE STUDIES >

< KAURI PARK - BRAND A brand on a mission. Overview Kauri Park engaged with Hot Mustard to help align their new brand positioning to better reflect the commercial offering within their business. Through a series of brand workshops, we identified their key brand & capability pillars, developing a full 12-month marketing strategy to support them with their B2B lead generation initiatives. Acting as an extension of their marketing team, we have led the roll out of their internal collateral design, website development, photography & videography, monthly social content & eDM’s. < ALL CASE STUDIES >

< KAURI PARK - WEB The power of UI/UX design in transforming user experiences. Overview We worked with Kauri Park, New Zealand's largest wholesale native and urban landscaping plant nursery, redesigning their website to reflect their brand evolution and enhance the user experience. We developed website content that is more relevant and engaging, and improved the website design so content is easy to navigate and digest. Another objective of the website improvements was to increase lead generation and provide the sales team with a website that backed their market positioning of being the leader in their industry. We had to move fast so we mapped out an iterative approach where we could implement changes quickly. We integrated the website with their CRM and implemented more opportunities to increase conversion rates. It is crucial to have accurate data set up behind the website to track user activity and conversions. We carried out an audit of their existing Google Analytics and Tag Manager accounts and added events and tagging to ensure best practices are being followed. We can now run reliable reports to provide insights and recommendations. This includes integrating activity across all channels such as Google AdWords, LinkedIn, Facebook and Instagram so we can effectively measure campaigns and continue to make changes that optimises the customer experience and drives results. https://www.kauripark.com/ < ALL CASE STUDIES >

Set out your strategic direction with Hot Mustard's marketing expertise. Connect effectively with your target market and drive results. STRATEGY Real effective. Like any journey, direction matters. And to have direction, a plan is essential. ENQUIRE Set out your strategic direction and connect with your target market. Formulating a foolproof plan is essential for any organisation. We can help you create a marketing strategy that delivers real results to achieve your business goals. Whether it's short-term sales drivers or long-term brand building, we have the breadth of experience to steer you in the right direction. Meet your marketing team. Our strategic planning experts are an extension of your team. Natalie Allen "Customers should be at the heart of every marketing decision." Having experience both client and agency side, Nat brings the 'savvy' to Hot Mustard's offering. With almost 20 years of marketing experience, Nat can help create a customer-centric marketing plan that delivers measurable results. LINKEDIN CALL NATALIE Paul Bell "Marketing is simple once you understand the business opportunity." To complement Natalie's 'savvy', Paul's extensive and intuitive business experience brings the 'canny' to the equation. Strategic problem solving is Paul's secret weapon, with both tactical and long-term solutions to any marketing challenge. LINKEDIN CALL PAUL STRATEGY SERVICES We offer real help with... Business Strategy From one-on-one consults to team workshops, we work with you to develop tools for your sales team and customers. Brand Workshops We work to identify your unique selling points before channelling this into a brand package. VIEW PACKAGES Digital Consultancy We can help you work out how digital and social media fits into your marketing mix. Marketing Workshops Getting our teams together can go a long way in assisting you to generate new marketing initiatives and key sales messages. Marketing Plans We'll create a marketing plan, including key marketing activities broken down month by month and with a budget. Customer Personas We can help you understand your customers better to ensure your marketing strategy connects in a meaningful way. BRAND PACKAGES After a fixed price for a brand workshop? Make brand building easy to understand and accessible - all in one neat package. VIEW PACKAGES Brand Refresh New Brand Brand Strategy Enquire CTA Strip Ready to create a marketing plan that will have measurable results? Get in touch to learn more about how we can help you make a plan for your business. Choose an option LET'S CHAT Thank you. One of our team will be in touch.

< ALLIED MEDICAL WEBSITE Real solutions that provide a better quality of life. Overview We have been working with Allied Medical since 2016 when we partnered together to reignite their brand. Since then, they have grown into one of New Zealand's largest suppliers of medical solutions that truly make a significant difference to the quality of peoples' lives. We embarked on a new website design and build project at the end of 2023. Our role was to provide design and UX consultation working with the Shopify development team end-to-end. Allied Medical needed a website that was easy to navigate, and accessibility and usability was paramount. The site needed to be modern and promote products in a way that enhances the online shopping experience. The website also needed to service both B2B and B2C customers in multiple markets, and Shopify proved to be the ideal website solution. We are extremely proud of the finished website which went live in May 2024. https://alliedmedical.co.nz/ < ALL CASE STUDIES >

Video and stills packages shot at the same time can give you up to three years’ worth of brand content. CONTENT PACKAGES Real storytelling. Video and stills packages shot at the same time can give you up to three years’ worth of brand content. ENQUIRE Content is king. From increasing engagement with your existing customers, to building awareness with a new audience, quality content can make all the difference in making your brand recognisable, relatable and a true representation of your values. Ideal for businesses who want to improve online visibility, search engine rankings, or better position their brand as an industry leader, our Content Packages can be customised to build a library of content that can last for years. Our Content Packages Whether it’s a one-off audit with creative recommendations to inspire your internal team, or a 12-month plan with all content created and managed by us, we can tailor a content plan to suit the needs your needs. Content Audit Tailored to businesses looking to enhance audience engagement, we review all existing content across various platforms. We offer insights into content performance and alignment with business goals, enabling you to optimise your marketing for better results and alignment with your long-term marketing objectives. PACKAGE INCLUDES: Review of existing content: social media, website, emails, marketing Competitor analysis & market insights Stakeholder presentation with key findings & recommendations Starter Package New to market or want to reach a new audience? We’ll bring your brand to life by creating content that drives engagement and leads. This package will give you enough content to get started for your first 3 months. Creative messaging & content ideas ½ day photo & video shoot 3 months’ worth of content for video, social, email & web Growth Package Ideal for established businesses looking to strengthen their market presence, this package is designed to enhance your existing brand, product, or service. We create impactful content that drives engagement and generates leads, supporting your long-term growth strategy. PACKAGE INCLUDES: Creative messaging & content ideas 1–2-day photo & video shoot 12 months’ worth of content for video, social, email & web 12-month marketing plan & budget recommendations PACKAGE INCLUDES: LATEST VIDEO CAMPAIGN - CLIENT: KAURI PARK VIEW RECENT WORK Let's chat about content creation. We're a friendly group of real people, who love to produce real content which connects with customers. LET'S CHAT Thank you. One of our team will be in touch.